rose
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$17.09avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great$7.54–$39.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$462K$462K/yr · 2.0M searches
Review moat
Okay2,360.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rose is a $462K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Feb–Sep–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
rose market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $513K–$684K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #152
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 4.9%
- Avg brand age
- 61 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
643
Top-5 brand share
37%
Top 20: 75%
Top-5 click share
36%
Top 20: 72%
Open market
58%
- Leebean12%
- La Vieille Ferme7%
- Yamonic6%
- WHISPERING ANGEL6%
- GLAMOUR BOUTIQUE6%
- Tayfeim5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Dec · busiest ÷ quietest = 7.8×
Top rose search terms
- rose2.0M/yr
- rosw29K/yr
- whispering6K/yr
- whispering angel6K/yr
- a rose6K/yr
Top rose products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Leebean Single Forever Roses Luxury Gift for Women/Men Birthday Gifts for Women Flowers Gifts for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Presents for Her Red
Leebean$11.614.6★103 rev
La Vieille Ferme Rose 750 mL
La Vieille Ferme$8.864.4★1,516 rev
Yamonic Preserved Flowers Rose Gifts for Women Mom Mothers Day Rose Flower Gifts for Moms Forever Real Flowers Mom Birthday Grandma Gifts Valentines Day Gift for Her Girlfriend Wife Anniversary(Red)
Yamonic$13.964.6★1,994 rev
Chateau dEsclans Whispering Angel Rose 750mL
WHISPERING ANGEL$22.334.7★197 rev
GLAMOUR BOUTIQUE 16 Flower Forever Heart Shape Box for Mom Eternal Preserved Roses Gifts for Her Flowers Bouquet for Birthday Anniversary Girlfriend - Red
GLAMOUR BOUTIQUE$39.464.7★6,774 rev
Newest
by launch dateLeebean Single Forever Roses Luxury Gift for Women/Men Birthday Gifts for Women Flowers Gifts for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Presents for Her Red
Leebean$11.61103 rev
LEGO Roses - Building Toy for Kids Girls & Boys Ages 8+ - Artificial Fake Roses for Home Decor & Display - Gift Idea for Plant & Flower Lovers - 40460
LEGO$10.558,086 rev
Dozen Roses 40cm 1 EA
Floral$16.55108 rev
Fake Roses Artificial Flowers Fake Flowers Bulk Roses Bouquet Red 50pcs
BLEUM CADE$32.29452 rev
Yamonic Preserved Flowers Rose Gifts for Women Mom Mothers Day Rose Flower Gifts for Moms Forever Real Flowers Mom Birthday Grandma Gifts Valentines Day Gift for Her Girlfriend Wife Anniversary(Red)
Yamonic$13.961,994 rev
Trending
90-day click momentumLeebean Single Forever Roses Luxury Gift for Women/Men Birthday Gifts for Women Flowers Gifts for Girlfriend Wife Mom Anniversary Valentines Day Wedding Graduation Presents for Her Red
Leebean$11.614.6★
Birthday Gifts for Women Mom Grandma - Artificial Rose Flowers with Vase
Tmacker$12.884.5★
LEGO Roses - Building Toy for Kids Girls & Boys Ages 8+ - Artificial Fake Roses for Home Decor & Display - Gift Idea for Plant & Flower Lovers - 40460
LEGO$10.554.8★
Ste Venture Coteaux D Aix En Provence Rose 750 ML
Ste Venture$15.794.5★
Dozen Roses 40cm 1 EA
Floral$16.554.2★
What buyers say about rose
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality is solid”
“BEAUTIFUL GIFT”
“very colorful”
“Decent price”
“As described”
“easy to control”
“Pleasure”
“and Durable”
“soft to the touch”
“Charge fast”
What buyers complain about
“not accurate size”
“Cheaply made and bad quality”
“Dont last”
“Did not recharge”
“The smell was fishy”
“Looks are deceiving”
“Not worth the money”
“Cheap material”
“Works wonders I had trouble turning it on”
“Dried up”
Top return reasons
Common questions
- Is rose profitable to sell on Amazon United States?
- The niche generates $462K/yr across 47 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the rose niche?
- 44 brands and 643 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in rose?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.2%.
- When does demand for rose peak?
- Demand peaks in Jan–Feb–Sep–Dec; the busiest month runs 7.8× the quietest.
- What does it cost to enter the rose niche?
- Listings span $7.54–$39.95; the average listing price is $17.09 (sweet spot $15–$100). The average incumbent carries 2,361 reviews — the moat a new listing must climb.