Is roman window shades profitable to sell on Amazon United States?

The niche generates $107K/yr across 109 tracked products. 10 of 32 products launched in the last 360 days are still selling. 90-day search growth is +47.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the roman window shades niche?

29 brands and 36 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in roman window shades?

Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Velcro Quality. The return rate is 6.3% — above our launch gate.

When does demand for roman window shades peak?

Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.

What does it cost to enter the roman window shades niche?

Listings span $12.68–$270.82; the average listing price is $70.79 (sweet spot $15–$100). The average incumbent carries 374 reviews — the moat a new listing must climb.

roman window shades

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.1%) keeps it on the watch list.

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Great$70.79

avg listing price — sweet spot $15–$100

Review moat

Great373.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Growth

Good+47.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$12.68–$270.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$107K

$107K/yr · 1.4M searches

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, roman window shades is a $107K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

roman window shades market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $106K–$142K; units × avg price
Conversion rate: 0.1%
Avg BSR: #1,602
Page quality: 0%
Prime: 69%
Sponsored: 84%
Out of stock: 2.2%
Avg brand age: 42 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

29 flat

Sellers

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

19%

Top 20: 48%

Open market

29%

LazBlinds24%
UNISHADES16%
CHICOLOGY10%
Madison Park7%
BERISSA7%
SLKWDOBD7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.8% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.6×

Open Trend

Top roman window shades search terms

no drill roman shades343K/yr +84.5%0.0% conv.
roman shades no drill136K/yr +114.1%0.1% conv.
blackout roman shades139K/yr +49.5%0.1% conv.
no drill roman shades for windows115K/yr +28.7%0.0% conv.
roman shades blackout92K/yr +27.6%0.1% conv.
linen roman shades76K/yr +22.4%0.1% conv.
no drill roman shades for indoor windows46K/yr +30.8%0.0% conv.
roman shades for doors63K/yr +24.2%0.2% conv.
blackout roman shades for bedroom38K/yr +45.4%0.1% conv.
relaxed roman shades34K/yr +62.2%0.0% conv.

All search terms

Top roman window shades products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chicology Cordless Roman Window Shade Belgian Flax 27W x 64H

CHICOLOGY$47.654.2★1,430 rev

LazBlinds No Drill Roman Shades Blackout 20 W x 64 H Beige

LazBlinds$35.804.7★114 rev

UNISHADES no Drill Cordless Roman Shades for Windows 20 W 64 H - 100% Blackout - Linen - Beige

UNISHADES$33.834.8★54 rev

UNISHADES No Drill Cordless Roman Shades Room Darkening 2364 in White

UNISHADES$35.414.4★284 rev

BERISSA No Drill Cordless Roman Shades for Window Blackout Roman Blinds Room Darkening Pull Down Blinds Easy Install Linen Roman Window Shades for Door Windows Bedroom Custom Size Linen Beige

BERISSA$138.774.4★149 rev

Newest

by launch date

Persilux No Tools No Drill Cordless Roman Shades for Indoor Windows Linen Fabric Light Filtering Roman Blinds Privacy Window Shades for Living Room & Office Custom Size Light Filtering-Cream

Persilux$115.566 rev

4mo ago

HOTSOON No Tools No Drill Roman Shades Cordless Blackout Roman Blinds for Windows Room Darkening Window Shades Smooth Push & Pull Easy to Install White Custom Size

HOTSOON$120.5361 rev

6mo ago

Doing-X No Drill Blackout Roman Shades for Indoor Windows Cordless Roman Blinds Linen No Tools Window Shades Easy to Install Window Blinds for Home Bedroom Blackout-Linen Beige 22 W x 48 H

Doing-X$39.9031 rev

7mo ago

SLKWDOBD No Drill Cordless Roman Shade for Window Light Filtering or Blackout No Tool Roman Blind Thermal Insulated UV Protection Privacy Custom Size for Home Office No Drill Basic Type

SLKWDOBD$132.5668 rev

8mo ago

NICETOWN 100% Blackout French Door Curtain with Adhesive Top & Magnetic Lift No Drill Cordless Roman Shade for Doors W24 x L72 in Faux Linen Privacy & Thermal Shade for Living Room Kitchen 1 PC

NICETOWN$25.21170 rev

9mo ago

What buyers say about roman window shades

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation26%

“Very easy to assemble”

Quality-Overall13%

“Amazing quality”

Color8%

“Great shades”

Value For Money8%

“Amazing value”

Size-Overall5%

“easy to fit”

Ease Of Use5%

“Easy peasy”

Advertised Vs Actual Product4%

“works as advertised”

Efficiency3%

“its effective”

Design-Overall3%

“Functional and good looking”

Upholstery/Fabric Quality3%

“I really love the texture of this fabric”

What buyers complain about

Quality-Overall15%

“Cheaply Made”

Adhesion/Stickiness8%

“Terrible adhesive”

Velcro Quality6%

“The supplied Velcro Is super cheap”

Value For Money4%

“These are too expensive to be unusable already”

Size-Overall4%

“dont fit”

Assembly/Installation4%

“Installation was sort of a pain the @$$”

Color4%

“the colors are slightly different”

Durability3%

“Short durability”

Material Quality3%

“the material looks like cheap plastic”

Advertised Vs Actual Product3%

“Not as pictured”

Top return reasons

Size-Overall36%

Color17%

Material Quality6%

Advertised Vs Actual Product6%

Quality-Overall4%

Functionality-Overall4%

Adhesion/Stickiness4%

Defective Material/Parts3%

Assembly/Installation2%

Compatibility-Overall2%

Common questions

Is roman window shades profitable to sell on Amazon United States?: The niche generates $107K/yr across 109 tracked products. 10 of 32 products launched in the last 360 days are still selling. 90-day search growth is +47.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the roman window shades niche?: 29 brands and 36 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in roman window shades?: Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Velcro Quality. The return rate is 6.3% — above our launch gate.
When does demand for roman window shades peak?: Demand peaks in Jun–Jul; the busiest month runs 2.6× the quietest.
What does it cost to enter the roman window shades niche?: Listings span $12.68–$270.82; the average listing price is $70.79 (sweet spot $15–$100). The average incumbent carries 374 reviews — the moat a new listing must climb.