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Rocket Chef Microwave Grill

Maybe

Search demand grew +222.2% this quarter. But shoppers spend an estimated $40K a year here, so Rocket Chef Microwave Grill is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$40K/yr24K searches / yr
90-day growth
+222.2%search demand this quarter
Competition
78%top-5 click share · 9 brands · 11 sellers

Flapen Score

Rocket Chef Microwave Grill against its category

The dotted line is the Home & Kitchen average. Past it, Rocket Chef Microwave Grill is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rocket Chef Microwave Grill market on Amazon at a glance

Shoppers on Amazon United States searched for Rocket Chef Microwave Grill 24K times last year and spent an estimated $40K. The top 5 brands take 83% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +222.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
+222.2%
Conversion, latest week
4.4%
Market size, estimated
$40Ka year
Top search term
rocket chef turbo grill for microwave16K searches a year

02 · Price

A sale here is worth $37.66.

Listings sell for $37.66 on average, from $28.36 to $49.91. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $37.66 that is $0 to $4K a year per listing.

Average price
$37.66inside the $15 to $100 sweet spot
Price range
$28.36–$49.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #114 within Pots & Pans. It carries 217 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#114in Pots & Pans
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
217per listing
Listings tracked
10

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Rocket Chef Microwave Grill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

9

Sellers

11

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

  • Brand 130%
  • Brand 217%
  • Brand 312%
  • Brand 412%
  • Brand 511%
  • Brand 66%
  • Open — no brand owns it (3 brands, 12%)

Search terms

Top Rocket Chef Microwave Grill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rocket chef turbo grill for microwave16K/yr
  • rocket chef microwave grill6K/yr
  • rocketchef turbo grill for microwave3K/yr

Reviews and returns

What reviews say buyers love and hate about Rocket Chef Microwave Grill

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Cleaning”
17%of negative reviews mention “Microwave Safe”
3.1%of orders come back
“It ruined my microwave”
A buyer, on “Microwave Safe”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Rocket Chef Microwave Grill questions

Answered from the same tracked data.