Roasting Pan
MaybeShoppers spend an estimated $3.3M a year here. But demand is soft, at -24.3% this quarter, so Roasting Pan is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $3.3M/yr2.7M searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 36%top-5 click share · 36 brands · 90 sellers
Flapen Score
Roasting Pan against its category
The dotted line is the Home & Kitchen average. Past it, Roasting Pan is stronger. Inside it, weaker.
Market
The Roasting Pan market on Amazon at a glance
Shoppers on Amazon United States searched for Roasting Pan 2.7M times last year and spent an estimated $3.3M. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $3.3Ma year
- Peak month
- November12.6× the quietest month
- Top search term
- roasting pan741K searches a year
02 · Price
A sale here is worth $48.06.
Listings sell for $48.06 on average, from $9.84 to $170.28. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $48.06 that is $60K to $72K a year per listing.
- Average price
- $48.06inside the $15 to $100 sweet spot
- Price range
- $9.84–$170.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $60K–$72K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #68 within Pots & Pans. It carries 2,088 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 10.0%
- Average rank
- #68in Pots & Pans
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 2,088per listing
- Listings tracked
- 52
04 · Newcomers
5 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Roasting Pan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Granite Ware 13 Oval Roaster with Lid Enameled Steel Oven Safe to 932F Ideal for Roasting Baking & Sourdough Bread Self-Basting Cover Dishwasher Safe 7 lb Capacity
- Price
- $24.09
- Rating
- 4.5/5
- Reviews
- 13,950
- Age
- 19y ago

16 Inch Roasting Pan with Lid - Covered Oval Roaster - Enamel Carbon Steel Roaster Pot - Excellent Heat Distribution and Non-sticky - for Turkey Chicken Meat & Vegetables -Birthday and Holiday gifts
- Price
- $28.91
- Rating
- 4.5/5
- Reviews
- 1,060
- Age
- 4y ago

Glad Roasting Pan Nonstick 11x15 - Heavy Duty Metal Bakeware Dish with Rack - Large Oven Roaster Tray for Baking Turkey Chicken and Veggies
- Price
- $20.59
- Rating
- 4.6/5
- Reviews
- 877
- Age
- 2y ago

Cuisinart 16-Inch Roasting Pan Induction Compatible Premium Rectangular Roaster Pan With Rack Stainless Steel Roasting Pan with Rack Large Capacity Dishwasher Safe
- Price
- $67.63
- Rating
- 4.7/5
- Reviews
- 5,793
- Age
- 16y ago

Tifanso Heavy Duty Stainless Steel Roasting Pan with Rack & Handle for Oven
- Price
- $20.49
- Rating
- 4.5/5
- Reviews
- 338
- Age
- 1y ago
Trending
estimated 90-day click momentum
13 Inch Roasting Pan with Lid and Rack Enamel Carbon Steel Roaster Pan High Temperature Resistance and Dishwasher Safe Small Cookware for Small Poultry & Vegetables
- Price
- $22.28
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3mo ago

bajindan 16 Inch Enamel Roasting Pan with Lid & Rack Small Roaster Pan for Chicken Vegetables Lasagna Oven & Dishwasher Safe 932F Heat Resistant Includes Silicone Handles & Cleaning Sponges
- Price
- $28.78
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 6mo ago

Good Cook Everyday Bake & Roast Pan with Scratch-Resistant Metal-Utensil Safe Nonstick 13 x 9-Inch Gray
- Price
- $9.84
- Rating
- 4.6/5
- Reviews
- 1,225
- Age
- 17y ago

13 Enamel Roaster With Lid Oval Roasting Pan For Oven Turkey Roaster Pot Broiler Pan Chicken Vegetables Suitable For Dining With Two People High Cookware Small Baking Pan
- Price
- $21.16
- Rating
- 4.5/5
- Reviews
- 469
- Age
- 1y ago

JY COOKMENT Granite Roaster Pan Small 13 Enameled Roasting Pan with Domed Lid. Oval Turkey Roaster Pot Broiler Pan Great for Small Chicken Lamb. Dishwasher Safe Cookware Fit for 7Lb Bird
- Price
- $21.15
- Rating
- 4.4/5
- Reviews
- 1,207
- Age
- 4y ago
Newest
by launch date
13 Inch Roasting Pan with Lid and Rack Enamel Carbon Steel Roaster Pan High Temperature Resistance and Dishwasher Safe Small Cookware for Small Poultry & Vegetables
- Price
- $22.28
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3mo ago

bajindan 16 Inch Enamel Roasting Pan with Lid & Rack Small Roaster Pan for Chicken Vegetables Lasagna Oven & Dishwasher Safe 932F Heat Resistant Includes Silicone Handles & Cleaning Sponges
- Price
- $28.78
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 6mo ago

Armorbear Nonstick Turkey Roasting Pan with 2 Racks Up to 12 lb Turkey
- Price
- $32.22
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 9mo ago

Gibson Home Broxton 2-Piece Nonstick Roaster Pan with Rack 16 x 12 Inch Mint Green Turkey Roasting Pan with Cast Aluminum Gold Handles Oven-Safe Easy-Clean Holiday Cookware
- Price
- $28.70
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 1y ago

Large Roasting Pan With Rack 12 X 16 - Non Stick Large Roaster Pan and Flat Rack With Foldable Handles - Roasting Pans for Ovens to Elevate Food for Even Heating - Dishwasher Safe Turkey Roast Pot
- Price
- $32.52
- Rating
- 4.2/5
- Reviews
- 86
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
36 falling
Sellers
90
Est. top-5 brand share
41%
Top 20: 86%
Est. top-5 click share
36%
Top 20: 74%
Open market
54%
- Granite Ware10%
- VANKUTL9%
- Cuisinart8%
- Glad7%
- tifanso7%
- Granite bowl6%
Demand
Roasting Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 12.6×
Search terms
Top Roasting Pan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- roasting pan741K/yr
- roasting pan with rack543K/yr
- roasting pan with lid200K/yr
- turkey roasting pan306K/yr
- roaster pan with lid110K/yr
- roaster pan103K/yr
- stainless steel roasting pan72K/yr
- roasting pans70K/yr
- turkey pan231K/yr
- roasting pan with rack and lid90K/yr
Reviews and returns
What reviews say buyers love and hate about Roasting Pan
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roasting Pan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









