Is roasting pan profitable to sell on Amazon United States?

The niche generates $3.3M/yr across 52 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (59/100).

How competitive is the roasting pan niche?

36 brands and 90 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in roasting pan?

Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Quality-Overall. The return rate is 4.0%.

When does demand for roasting pan peak?

Demand peaks in Nov–Dec; the busiest month runs 12.6× the quietest.

What does it cost to enter the roasting pan niche?

Listings span $9.84–$170.28; the average listing price is $48.06 (sweet spot $15–$100). The average incumbent carries 2,088 reviews — the moat a new listing must climb.

roasting pan

Worth a look

Shows a $3.3M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$3.3M

$3.3M/yr · 2.7M searches

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$48.06

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Price range

Good$9.84–$170.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,088.37

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, roasting pan is a $3.3M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

roasting pan market data

Units sold / yr: 80K–100K; avg 1,250–1,500/product
Revenue / yr: $3.8M–$4.8M; units × avg price
Conversion rate: 2.5%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 10.0%
Avg brand age: 50 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

41%

Top 20: 86%

Top-5 click share

36%

Top 20: 74%

Open market

54%

Granite Ware10%
VANKUTL9%
Cuisinart8%
Glad7%
tifanso7%
Granite bowl6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 12.6×

Open Trend

Top roasting pan search terms

roasting pan741K/yr -10.9%2.3% conv.
roasting pan with rack543K/yr -44.6%3.1% conv.
roasting pan with lid200K/yr -31.5%2.0% conv.
turkey roasting pan306K/yr +4.7%0.7% conv.
roaster pan with lid110K/yr -39.4%1.4% conv.
roaster pan103K/yr -8.7%1.6% conv.
stainless steel roasting pan72K/yr -17.3%1.4% conv.
roasting pans70K/yr -2.1%1.4% conv.
turkey pan231K/yr -2.0%0.9% conv.
roasting pan with rack and lid90K/yr -54.2%1.4% conv.

All search terms

Top roasting pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Granite Ware 13 Oval Roaster with Lid Enameled Steel Oven Safe to 932F Ideal for Roasting Baking & Sourdough Bread Self-Basting Cover Dishwasher Safe 7 lb Capacity

Granite Ware$24.094.5★13,950 rev

16 Inch Roasting Pan with Lid - Covered Oval Roaster - Enamel Carbon Steel Roaster Pot - Excellent Heat Distribution and Non-sticky - for Turkey Chicken Meat & Vegetables -Birthday and Holiday gifts

VANKUTL$28.914.5★1,060 rev

Glad Roasting Pan Nonstick 11x15 - Heavy Duty Metal Bakeware Dish with Rack - Large Oven Roaster Tray for Baking Turkey Chicken and Veggies

Glad$20.594.6★877 rev

Cuisinart 16-Inch Roasting Pan Induction Compatible Premium Rectangular Roaster Pan With Rack Stainless Steel Roasting Pan with Rack Large Capacity Dishwasher Safe

Cuisinart$67.634.7★5,793 rev

Tifanso Heavy Duty Stainless Steel Roasting Pan with Rack & Handle for Oven

tifanso$20.494.5★338 rev

Newest

by launch date

13 Inch Roasting Pan with Lid and Rack Enamel Carbon Steel Roaster Pan High Temperature Resistance and Dishwasher Safe Small Cookware for Small Poultry & Vegetables

VANKUTL$22.2816 rev

3mo ago

bajindan 16 Inch Enamel Roasting Pan with Lid & Rack Small Roaster Pan for Chicken Vegetables Lasagna Oven & Dishwasher Safe 932F Heat Resistant Includes Silicone Handles & Cleaning Sponges

bajindan$28.7825 rev

6mo ago

Armorbear Nonstick Turkey Roasting Pan with 2 Racks Up to 12 lb Turkey

Armorbear$32.22124 rev

9mo ago

Gibson Home Broxton 2-Piece Nonstick Roaster Pan with Rack 16 x 12 Inch Mint Green Turkey Roasting Pan with Cast Aluminum Gold Handles Oven-Safe Easy-Clean Holiday Cookware

Gibson Home$28.7097 rev

1y ago

Large Roasting Pan With Rack 12 X 16 - Non Stick Large Roaster Pan and Flat Rack With Foldable Handles - Roasting Pans for Ovens to Elevate Food for Even Heating - Dishwasher Safe Turkey Roast Pot

CULINARIN$32.5286 rev

1y ago

What buyers say about roasting pan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good quality pan”

Toasting13%

“Nice roaster”

Size-Overall12%

“Love the size”

Ease Of Cleaning11%

“Cleans easily”

Cooking Experience5%

“the bacon turns out great”

Baking5%

“Good baking quality”

Value For Money5%

“Great value”

Advertised Vs Actual Product4%

“Works as advertised”

Strength3%

“Very sturdy pan”

Ease Of Use3%

“easy to use”

What buyers complain about

Size-Overall17%

“Too small”

Rusts/Corrodes9%

“rusted immediately”

Quality-Overall9%

“Such a low quality product”

Adhesion/Stickiness5%

“I dont believe its result non stick”

Ease Of Cleaning5%

“it doesnt clean well”

Non-Stick Coating5%

“Not nonstick”

Durability4%

“the rack is falling apart”

Cooking Experience4%

“so really not a great roasting pan”

Advertised Vs Actual Product4%

“VERY MISLEADING”

Thickness4%

“it is not very deep”

Top return reasons

Size-Overall66%

Advertised Vs Actual Product6%

Value For Money3%

Quality-Overall2%

Paint Quality2%

Functionality-Overall2%

Scratch Resistance2%

Rusts/Corrodes1%

Adhesion/Stickiness1%

Thickness1%

Common questions

Is roasting pan profitable to sell on Amazon United States?: The niche generates $3.3M/yr across 52 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (59/100).
How competitive is the roasting pan niche?: 36 brands and 90 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in roasting pan?: Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Quality-Overall. The return rate is 4.0%.
When does demand for roasting pan peak?: Demand peaks in Nov–Dec; the busiest month runs 12.6× the quietest.
What does it cost to enter the roasting pan niche?: Listings span $9.84–$170.28; the average listing price is $48.06 (sweet spot $15–$100). The average incumbent carries 2,088 reviews — the moat a new listing must climb.