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River Light Wok

Fail

The top 5 brands take 100% of clicks, so River Light Wok is a Fail.

Flapen Score
27
27 / 100
Ranks 10,897 of 11,240 Home & Kitchen niches · −22 vs the category median of 49
Market size
$38K/yr57K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
84%top-5 click share · 2 brands · 41 sellers

Flapen Score

River Light Wok against its category

The dotted line is the Home & Kitchen average. Past it, River Light Wok is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The River Light Wok market on Amazon at a glance

Shoppers on Amazon United States searched for River Light Wok 57K times last year and spent an estimated $38K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
0.7%
Market size, estimated
$38Ka year
Peak month
October2.8× the quietest month
Top search term
river light25K searches a year

02 · Price

A sale here is worth $90.02.

Listings sell for $90.02 on average, from $69.19 to $117.69. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $90.02 that is $0 to $9K a year per listing.

Average price
$90.02inside the $15 to $100 sweet spot
Price range
$69.19–$117.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #849 within Pots & Pans. It carries 338 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
70%
Out of stock, average day
6.3%
Average rank
#849in Pots & Pans
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
338per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top River Light Wok products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

41

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 210%
  • Open — no brand owns it (0%)

Demand

River Light Wok search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top River Light Wok search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • river light25K/yr
  • river light wok24K/yr
  • riverlight wok5K/yr
  • riverlight3K/yr
  • (riverlight)155/yr

Reviews and returns

What reviews say buyers love and hate about River Light Wok

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Weight Light”
50%of negative reviews mention “Size-Overall”
7.6%of orders come back
“It is too small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common River Light Wok questions

Answered from the same tracked data.