rick and morty blanket
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$26.63avg listing price — sweet spot $15–$100
Price range
Great$10.86–$45.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good812.78avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$12K$12K/yr · 29K searches
According to Flapen's Amazon United States niche tracking, rick and morty blanket is a $12K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
rick and morty blanket market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $13K–$20K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #10,564
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 56%
- Out of stock
- 4.9%
- Avg brand age
- 40 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
23
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
4%
- RICK AND MORTY47%
- LOGOVISION14%
- JUST FUNKY14%
- Northwest9%
- Franco9%
- COCO BRANDS3%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Top rick and morty blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RICK AND MORTY Fleece Blanket Super Soft Blanket Throw Bed Accessories 150 x 130 Sofa Throw Bed Blankets Gifts for Him (Black/Green)
RICK AND MORTY$24.634.8★425 rev
Rick and Morty Blanket 50x60 Spacial Breakthrough Silky Touch Super Soft Throw Blanket
LOGOVISION$45.094.4★20 rev
Collectibles Pickel Rick & Morty Bedding Super Soft Plush Cozy Throw 46 in x 60 in (Officially Licensed Product) by Franco
Franco$23.514.8★10,530 rev
Rick and Morty Portal 45 x 60 Inch Fleece Throw Blanket
JUST FUNKY$25.854.6★146 rev
JUST FUNKY Rick and Morty Round Portal 48 Inch Fleece Throw Blanket
JUST FUNKY$28.294.2★15 rev
Newest
by launch date
Jazwares Warner Bros. Discovery 8-Inch Morty Plush from Rick and Morty - Super-Soft and Huggable Plush Toy - Official Licensed - for All Ages
Jazwares$10.86256 rev
Rick and Morty Blanket Set - Bundle with Soft Fleece Blanket Plus Bookmark for Kids Adults Children | Cozy Rick and Morty Fleece Blanket 45 x 60
RICK AND MORTY$20.485 rev
Rick and Morty Fleece Sherpa Lined Blanket - Bundle with 45 x 60 Blanket Plus Bookmark for Kids Adults Teens | Soft Rick and Morty Blanket Set
RICK AND MORTY$21.073 rev
Capecage Blanket Hoodie Long Hooded Blanket Sweatshirt as Birthday Gifts for Women Men Long Wearable Blanket for Women Men. (Skull)
Capecage$26.241,730 rev
Collectibles Pickel Rick & Morty Bedding Super Soft Plush Cozy Throw 46 in x 60 in (Officially Licensed Product) by Franco
Franco$23.5110,530 rev
Trending
90-day click momentumJazwares Warner Bros. Discovery 8-Inch Morty Plush from Rick and Morty - Super-Soft and Huggable Plush Toy - Official Licensed - for All Ages
Jazwares$10.864.8★
RICK AND MORTY Mens Slides - Officially licensed Slides - Rick Sanchez and Morty Smith (Multicolored Shoe Sizes 6-7)
RICK AND MORTY$31.454.5★
RICK AND MORTY Mens Slippers - Rick Sanchez Pickle Rick Morty Smith Footwear
RICK AND MORTY$33.654.7★
RICK AND MORTY Mens Slippers 3D Plush Non Slip Sole - Gifts for Him (Multicolour 10.5/11)
RICK AND MORTY$28.974.3★
Capecage Blanket Hoodie Long Hooded Blanket Sweatshirt as Birthday Gifts for Women Men Long Wearable Blanket for Women Men. (Skull)
Capecage$26.244.8★
What buyers say about rick and morty blanket
What buyers praise and complain about, mined from review topics.What buyers love
“The right size”
“The length keeps his legs warm”
“As pictured”
“Nice blanket, good quality”
“Fun and functional”
“was totally worth it he uses it all the time”
“Good picture and good material”
“Soft & image is clear”
“accurate print quality”
“So comfy and warm”
What buyers complain about
“Too thin”
“Small”
“Small and Smelly”
“it ripped in one place”
“Nice yet thin”
Top return reasons
Common questions
- Is rick and morty blanket profitable to sell on Amazon United States?
- The niche generates $12K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the rick and morty blanket niche?
- 9 brands and 23 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in rick and morty blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Smell. The return rate is 0.9%.
- When does demand for rick and morty blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
- What does it cost to enter the rick and morty blanket niche?
- Listings span $10.86–$45.09; the average listing price is $26.63 (sweet spot $15–$100). The average incumbent carries 813 reviews — the moat a new listing must climb.