Rice Strainer
MaybeAn estimated 1.9% of orders come back. But demand is soft, at -1.6% this quarter, so Rice Strainer is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $936K/yr981K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 62%top-5 click share · 17 brands · 46 sellers
Flapen Score
Rice Strainer against its category
The dotted line is the Home & Kitchen average. Past it, Rice Strainer is stronger. Inside it, weaker.
Market
The Rice Strainer market on Amazon at a glance
Shoppers on Amazon United States searched for Rice Strainer 981K times last year and spent an estimated $936K. The top 5 brands take 71% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 981K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $936K a year.
- Searches, last 12 months
- 981K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $936Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- rice strainer368K searches a year
02 · Price
A sale here is worth $15.20.
Listings sell for $15.20 on average, from $6.83 to $23.86. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $15.20 that is $38K to $46K a year per listing.
- Average price
- $15.20inside the $15 to $100 sweet spot
- Price range
- $6.83–$23.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $38K–$46K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Dinnerware. It carries 3,069 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #50in Dinnerware
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 3,069per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Rice Strainer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Inomata Plastic Japanese Rice Washing Bowl with Strainer 2 quart
- Price
- $9.21
- Rating
- 4.6/5
- Reviews
- 6,000
- Age
- 11y ago

Joyce Chen Stainless Steel Rice Strainer Bowl Rice Washer Colander
- Price
- $19.10
- Rating
- 4.5/5
- Reviews
- 437
- Age
- 1y ago

DOPMEP Rice Washer Strainer Bowl Stainless Steel Colander with Side Drainer
- Price
- $18.86
- Rating
- 4.6/5
- Reviews
- 1,689
- Age
- 3y ago

1.7L Rice Strainer with Handle 9.4 In Lightweight ABS (Green)
- Price
- $12.07
- Rating
- 4.5/5
- Reviews
- 634
- Age
- 3y ago

Paoli 304 Stainless Steel Fine Mesh Colander Set 2QT Large Capacity Strainer with Mixing Bowl Rinse Fruits Veggies Rice & Drain Pasta Dishwasher Safe (2-Piece)
- Price
- $20.32
- Rating
- 4.6/5
- Reviews
- 2,502
- Age
- 4y ago
Trending
estimated 90-day click momentum
Colander for Kitchen 1.5 QT 18/8 Stainless Steel Colander Stainless Steel Strainer with Mixing Bowl Rice Strainer with Handle for Washing Vegetables Fruit Rice and Pasta (2 PC)
- Price
- $16.13
- Rating
- 4.0/5
- Reviews
- 90
- Age
- 9mo ago

NileHome 3 Piece Mesh Strainers Stainless Steel Strainer for Sifting Straining Cooking Kitchen Strainers Fine Mesh for Flour Pasta Loose Tea Fruit and Rice Silver(2.8+4.6+6.3)
- Price
- $10.45
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 4mo ago

Rice Washing Bowl with Strainer Stainless Steel Quinoa Washer Bowl
- Price
- $23.86
- Rating
- 4.4/5
- Reviews
- 421
- Age
- 3y ago

Kitchen Colander Bowl Combo Strainer for Rice Pasta Vegetables Fruits (White)
- Price
- $9.95
- Rating
- 4.1/5
- Reviews
- 209
- Age
- 3y ago

Joyce Chen Stainless Steel Rice Strainer Bowl Rice Washer Colander
- Price
- $19.10
- Rating
- 4.5/5
- Reviews
- 437
- Age
- 1y ago
Newest
by launch date
NileHome 3 Piece Mesh Strainers Stainless Steel Strainer for Sifting Straining Cooking Kitchen Strainers Fine Mesh for Flour Pasta Loose Tea Fruit and Rice Silver(2.8+4.6+6.3)
- Price
- $10.45
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 4mo ago

Colander for Kitchen 1.5 QT 18/8 Stainless Steel Colander Stainless Steel Strainer with Mixing Bowl Rice Strainer with Handle for Washing Vegetables Fruit Rice and Pasta (2 PC)
- Price
- $16.13
- Rating
- 4.0/5
- Reviews
- 90
- Age
- 9mo ago

Joyce Chen Stainless Steel Rice Strainer Bowl Rice Washer Colander
- Price
- $19.10
- Rating
- 4.5/5
- Reviews
- 437
- Age
- 1y ago

Rice Washer Strainer Bowl with Top Drainer Microporous Small Colander Washing Bowl Rice Cleaner Strainer Colander for Washing Rice Multigrain Beans & Small Grain Food
- Price
- $13.65
- Rating
- 4.1/5
- Reviews
- 76
- Age
- 1y ago

AHIABOAT Colander Stainless Steel Microporous 2QT Rice Strainer with Mixing Bowl Rice Washer Bowl Set with Handle Food-Grade Strainers and Colanders for Kitchen Pasta Fruit Dishwasher Safe
- Price
- $14.70
- Rating
- 4.6/5
- Reviews
- 451
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
46
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
24%
- Inomata25%
- DOPMEP16%
- JOYCE CHEN16%
- V TOWER7%
- Paoli6%
- OXO5%
Demand
Rice Strainer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Rice Strainer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rice strainer368K/yr
- rice washer150K/yr
- rice washing bowl69K/yr
- rice washer strainer bowl67K/yr
- rice cleaner37K/yr
- rice rinser41K/yr
- rice colander29K/yr
- rice strainer fine mesh35K/yr
- rice rinser strainer28K/yr
- quinoa strainer26K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Strainer
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Strainer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









