rice strainer
Worth a lookShows low returns (1.9%), but soft demand (-1.6% this quarter) keeps it on the watch list.
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Great$936K$936K/yr · 981K searches
Avg price
Great$15.20avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$6.83–$23.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,068.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, rice strainer is a $936K/yr Amazon United States market (981K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 53/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
rice strainer market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- $912K–$1.2M
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
46
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
24%
- Inomata25%
- DOPMEP16%
- JOYCE CHEN16%
- V TOWER7%
- Paoli6%
- OXO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top rice strainer search terms
- rice strainer368K/yr
- rice washer150K/yr
- rice washing bowl69K/yr
- rice washer strainer bowl67K/yr
- rice cleaner37K/yr
- rice rinser41K/yr
- rice colander29K/yr
- rice strainer fine mesh35K/yr
- rice rinser strainer28K/yr
- quinoa strainer26K/yr
Top rice strainer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Inomata Plastic Japanese Rice Washing Bowl with Strainer 2 quart
Inomata$9.214.6★6,000 rev
Joyce Chen Stainless Steel Rice Strainer Bowl Rice Washer Colander
JOYCE CHEN$19.104.5★437 rev
DOPMEP Rice Washer Strainer Bowl Stainless Steel Colander with Side Drainer
DOPMEP$18.864.6★1,689 rev
1.7L Rice Strainer with Handle 9.4 In Lightweight ABS (Green)
V TOWER$12.074.5★634 rev
Paoli 304 Stainless Steel Fine Mesh Colander Set 2QT Large Capacity Strainer with Mixing Bowl Rinse Fruits Veggies Rice & Drain Pasta Dishwasher Safe (2-Piece)
Paoli$20.324.6★2,502 rev
Newest
by launch date
NileHome 3 Piece Mesh Strainers Stainless Steel Strainer for Sifting Straining Cooking Kitchen Strainers Fine Mesh for Flour Pasta Loose Tea Fruit and Rice Silver(2.8+4.6+6.3)
NileHome$10.4581 rev
Colander for Kitchen 1.5 QT 18/8 Stainless Steel Colander Stainless Steel Strainer with Mixing Bowl Rice Strainer with Handle for Washing Vegetables Fruit Rice and Pasta (2 PC)
WanFluvior$16.1390 rev
Joyce Chen Stainless Steel Rice Strainer Bowl Rice Washer Colander
JOYCE CHEN$19.10437 rev
Rice Washer Strainer Bowl with Top Drainer Microporous Small Colander Washing Bowl Rice Cleaner Strainer Colander for Washing Rice Multigrain Beans & Small Grain Food
Yulatik$13.6576 rev
AHIABOAT Colander Stainless Steel Microporous 2QT Rice Strainer with Mixing Bowl Rice Washer Bowl Set with Handle Food-Grade Strainers and Colanders for Kitchen Pasta Fruit Dishwasher Safe
AHIABOAT$14.70451 rev
Trending
90-day click momentumColander for Kitchen 1.5 QT 18/8 Stainless Steel Colander Stainless Steel Strainer with Mixing Bowl Rice Strainer with Handle for Washing Vegetables Fruit Rice and Pasta (2 PC)
WanFluvior$16.134.0★
NileHome 3 Piece Mesh Strainers Stainless Steel Strainer for Sifting Straining Cooking Kitchen Strainers Fine Mesh for Flour Pasta Loose Tea Fruit and Rice Silver(2.8+4.6+6.3)
NileHome$10.454.5★
Rice Washing Bowl with Strainer Stainless Steel Quinoa Washer Bowl
DOPMEP$23.864.4★
Kitchen Colander Bowl Combo Strainer for Rice Pasta Vegetables Fruits (White)
Generic$9.954.1★
Joyce Chen Stainless Steel Rice Strainer Bowl Rice Washer Colander
JOYCE CHEN$19.104.5★
What buyers say about rice strainer
What buyers praise and complain about, mined from review topics.What buyers love
“its quality hands down is excellent”
“Easy to wash”
“Makes life so much easier”
“Exactly what I needed”
“Love the size”
“Good Value”
“Works Great”
“durable material”
“I like that it has the ability to keep some water while it slowly drains”
“It's sturdy and easy to clean”
What buyers complain about
“Too small”
“Flimsy quality”
“Pretty flimsy”
“the handle aint”
“does not drain”
“Hard to clean them out”
“Overpriced”
“is a pain to remove”
“Cheap plastic”
“Can easily break if handled hard”
Top return reasons
Common questions
- Is rice strainer profitable to sell on Amazon United States?
- The niche generates $936K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the rice strainer niche?
- 17 brands and 46 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in rice strainer?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.9%.
- When does demand for rice strainer peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the rice strainer niche?
- Listings span $6.83–$23.86; the average listing price is $15.20 (sweet spot $15–$100). The average incumbent carries 3,069 reviews — the moat a new listing must climb.