Rice Pot
FailThe top 5 brands take 96% of clicks, so Rice Pot is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $65K/yr105K searches / yr
- 90-day growth
- -17.1%search demand this quarter
- Competition
- 51%top-5 click share · 8 brands · 30 sellers
Flapen Score
Rice Pot against its category
The dotted line is the Home & Kitchen average. Past it, Rice Pot is stronger. Inside it, weaker.
Market
The Rice Pot market on Amazon at a glance
Shoppers on Amazon United States searched for Rice Pot 105K times last year and spent an estimated $65K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -17.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $65Ka year
- Peak month
- December6.0× the quietest month
- Top search term
- rice pan22K searches a year
02 · Price
A sale here is worth $34.54.
Listings sell for $34.54 on average, from $9.42 to $86.09. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $34.54 that is $0 to $3K a year per listing.
- Average price
- $34.54inside the $15 to $100 sweet spot
- Price range
- $9.42–$86.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #100 within Pots & Pans. It carries 5,332 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 93%
- Out of stock, average day
- 6.8%
- Average rank
- #100in Pots & Pans
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 5,332per listing
- Listings tracked
- 28
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Rice Pot products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
IMUSA Traditional Caldero made in Colombia with Lid 4.8 Quart Silver
- Price
- $22.08
- Rating
- 4.4/5
- Reviews
- 14,713
- Age
- 21y ago

IMUSA 7.5 Quart Traditional Natural Made in Colombia Caldero with Lid for Cooking and Serving Silver
- Price
- $24.52
- Rating
- 4.4/5
- Reviews
- 14,713
- Age
- 18y ago

IMUSA 1.5 2.5 & 5.2 Qt Cast Aluminum Caldero 3 Piece Set with Glass Lid
- Price
- $44.71
- Rating
- 4.3/5
- Reviews
- 639
- Age
- 3y ago

SENSARTE Nonstick Saucepan with Lid 1.5 Quarts Small Pot with Swiss Granite Coating Stay-cool Handle Multipurpose Handy Sauce Pot Small Kitchen Cooking Pot Induction Comptable PFOA Free
- Price
- $20.01
- Rating
- 4.6/5
- Reviews
- 9,119
- Age
- 4y ago

IMUSA 3.2 Qt Bistro Cera Aluminum Speckled Black Ceramic Caldero Oven Safe
- Price
- $15.77
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 1y ago
Trending
estimated 90-day click momentum
IMUSA 1.5 3.5 & 7 Qt Cast Aluminum Caldero 3 Piece Set with Glass Lid
- Price
- $53.31
- Rating
- 4.3/5
- Reviews
- 639
- Age
- 2mo ago

CAROTE Nonstick Stock Pot with Lid 4 Quart Shallow Soup Pot
- Price
- $27.50
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 10mo ago

IMUSA 2 Qt Cast Aluminum Caldero Dutch Oven
- Price
- $18.25
- Rating
- 4.4/5
- Reviews
- 14,713
- Age
- 18y ago

IMUSA 3.2 Qt Bistro Cera Aluminum Speckled Black Ceramic Caldero Oven Safe
- Price
- $15.77
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 1y ago

CAROTE 10 Tri-Ply Stainless Steel Deep Frying Pan with Lid Non-Toxic Saute Pan Oven Safe Induction Ceramic and Gas Cooktops Compatible Silver
- Price
- $27.27
- Rating
- 4.0/5
- Reviews
- 269
- Age
- 1y ago
Newest
by launch date
IMUSA 1.5 3.5 & 7 Qt Cast Aluminum Caldero 3 Piece Set with Glass Lid
- Price
- $53.31
- Rating
- 4.3/5
- Reviews
- 639
- Age
- 2mo ago

IMUSA 3 Piece 1.5 3.5 & 7 Qt Aluminum Caldero Set Oven Safe
- Price
- $73.95
- Rating
- 3.7/5
- Reviews
- 36
- Age
- 6mo ago

CAROTE Nonstick Stock Pot with Lid 4 Quart Shallow Soup Pot
- Price
- $27.50
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 10mo ago

CAROTE 10 Tri-Ply Stainless Steel Deep Frying Pan with Lid Non-Toxic Saute Pan Oven Safe Induction Ceramic and Gas Cooktops Compatible Silver
- Price
- $27.27
- Rating
- 4.0/5
- Reviews
- 269
- Age
- 1y ago

SENSARTE Ceramic Nonstick Stock Pot with Lid 2.6/4.5/6.6/8.5/11 QT Soup Pot Casserole Pot Non-toxic Healthy Pasta Pot Large Cooking Pot Stew Pot Induction Compatible PFOA PFAS PTFE Free White
- Price
- $35.56
- Rating
- 4.6/5
- Reviews
- 1,555
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
30
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 91%
Open market
2%
- Imusa66%
- SENSARTE15%
- CAROTE7%
- Alpine Cuisine7%
- universal2%
- Cuisinart2%
- Open — no brand owns it (2 brands, 2%)
Demand
Rice Pot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Rice Pot search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rice pan22K/yr
- rice pot with lid26K/yr
- caldero pot set14K/yr
- caldero set9K/yr
- rice pan with lid9K/yr
- chaudiere cuisine haitien set6K/yr
- small rice pot5K/yr
- pot for rice5K/yr
- imusa caldero set6K/yr
- rice pots for cooking3K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Pot
We read the reviews and the return reasons for every product selling here.
“Sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Pot questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









