Skip to content

Rice Bowl

Fail

Buyers convert on only 1.3% of searches, so Rice Bowl is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$85K/yr304K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
36%top-5 click share · 39 brands · 68 sellers

Flapen Score

Rice Bowl against its category

The dotted line is the Home & Kitchen average. Past it, Rice Bowl is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Bowl market on Amazon at a glance

Shoppers on Amazon United States searched for Rice Bowl 304K times last year and spent an estimated $85K. The top 5 brands take 54% of clicks. Demand peaks in Mar. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
1.3%
Market size, estimated
$85Ka year
Peak month
March1.9× the quietest month
Top search term
japanese rice bowls37K searches a year

02 · Price

A sale here is worth $22.13.

Listings sell for $22.13 on average, from $7.16 to $43.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.13 that is $0 to $2K a year per listing.

Average price
$22.13inside the $15 to $100 sweet spot
Price range
$7.16–$43.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #343 within Dinnerware. It carries 611 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#343in Dinnerware
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
611per listing
Listings tracked
58

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Rice Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

68

Top-5 brand share

54%

Top 20: 83%

Top-5 click share

36%

Top 20: 66%

Open market

43%

  • Brand 119%
  • Brand 214%
  • Brand 313%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Rice Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top Rice Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanese rice bowls37K/yr
  • miso soup bowls41K/yr
  • japanese bowl31K/yr
  • chinese bowls26K/yr
  • japanese soup bowls26K/yr
  • japanese rice bowl14K/yr
  • chinese soup bowls17K/yr
  • japanese bowl set13K/yr
  • rice bowls japanese11K/yr
  • chinese bowl10K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Bowl

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Too small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rice Bowl questions

Answered from the same tracked data.