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Retro Espresso Machine

Fail

Buyers convert on only 0.2% of searches, so Retro Espresso Machine is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$30K/yr59K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
39%top-5 click share · 25 brands · 57 sellers

Flapen Score

Retro Espresso Machine against its category

The dotted line is the Home & Kitchen average. Past it, Retro Espresso Machine is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retro Espresso Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Retro Espresso Machine 59K times last year and spent an estimated $30K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
0.2%
Market size, estimated
$30Ka year
Peak month
December2.9× the quietest month
Top search term
green espresso machine17K searches a year

02 · Price

A sale here is worth $240.94.

Listings sell for $240.94 on average, from $47.08 to $1115.12. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $240.94 that is $0 to $24K a year per listing.

Average price
$240.94above the $15 to $100 sweet spot
Price range
$47.08–$1115.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$24K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #2,721 within Coffee, Tea & Espresso. It carries 1,888 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
90%
Out of stock, average day
14.4%
Average rank
#2,721in Coffee, Tea & Espresso
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
1,888per listing
Listings tracked
39

04 · Newcomers

8 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
8Amazon's first-year sales bar
Average brand age
25 months

Products

Top Retro Espresso Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

57

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

39%

Top 20: 78%

Open market

36%

  • Brand 116%
  • Brand 213%
  • Brand 313%
  • Brand 411%
  • Brand 56%
  • Brand 66%

Demand

Retro Espresso Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Retro Espresso Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green espresso machine17K/yr
  • retro espresso machine15K/yr
  • espresso machine green8K/yr
  • vintage espresso machine8K/yr
  • blue espresso machine6K/yr
  • espresso machine retro3K/yr

Reviews and returns

What reviews say buyers love and hate about Retro Espresso Machine

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
6.4%of orders come back
“Broken quickly”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Retro Espresso Machine questions

Answered from the same tracked data.