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Retro Electric Kettle

Fail

Buyers convert on only 1.0% of searches, so Retro Electric Kettle is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$64K/yr125K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
26%top-5 click share · 43 brands · 63 sellers

Flapen Score

Retro Electric Kettle against its category

The dotted line is the Home & Kitchen average. Past it, Retro Electric Kettle is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retro Electric Kettle market on Amazon at a glance

Shoppers on Amazon United States searched for Retro Electric Kettle 125K times last year and spent an estimated $64K. The top 5 brands take 32% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
1.0%
Market size, estimated
$64Ka year
Peak month
November3.7× the quietest month
Top search term
green electric kettle30K searches a year

02 · Price

A sale here is worth $51.40.

Listings sell for $51.40 on average, from $15.26 to $182.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $51.40 that is $0 to $5K a year per listing.

Average price
$51.40inside the $15 to $100 sweet spot
Price range
$15.26–$182.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #165 within Coffee, Tea & Espresso. It carries 4,271 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#165in Coffee, Tea & Espresso
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,271per listing
Listings tracked
65

04 · Newcomers

13 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
13Amazon's first-year sales bar
Average brand age
42 months

Products

Top Retro Electric Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

43 falling

Sellers

63

Top-5 brand share

32%

Top 20: 75%

Top-5 click share

26%

Top 20: 59%

Open market

63%

  • Brand 110%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Retro Electric Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Retro Electric Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green electric kettle30K/yr
  • vintage electric kettle20K/yr
  • electric kettle retro16K/yr
  • electric kettle green17K/yr
  • electric kettle ceramic13K/yr
  • bella tea kettle8K/yr
  • retro kettle electric7K/yr
  • ceramic tea kettle electric8K/yr
  • green electric tea kettle6K/yr

Reviews and returns

What reviews say buyers love and hate about Retro Electric Kettle

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Heating”
15%of negative reviews mention “Durability”
4.4%of orders come back
“Breaks very easily”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Retro Electric Kettle questions

Answered from the same tracked data.