Retirement Candle
MaybeThe top 5 brands take only 45% of clicks. But shoppers spend an estimated $51K a year here, so Retirement Candle is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 4962
- Market size
- $51K/yr51K searches / yr
- 90-day growth
- +70.1%search demand this quarter
- Competition
- 44%top-5 click share · 27 brands · 29 sellers
Flapen Score
Retirement Candle against its category
The dotted line is the Home & Kitchen average. Past it, Retirement Candle is stronger. Inside it, weaker.
Market
The Retirement Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Retirement Candle 51K times last year and spent an estimated $51K. The top 5 brands take 45% of clicks. Demand peaks in May–Jun. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +70.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +70.1%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $51Ka year
- Peak month
- May2.6× the quietest month
- Top search term
- retirement candle35K searches a year
02 · Price
A sale here is worth $13.16.
Listings sell for $13.16 on average, from $6.57 to $23.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.16 that is $1K to $3K a year per listing.
- Average price
- $13.16under the $15 to $100 sweet spot
- Price range
- $6.57–$23.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #1,207 within Candles. It carries 243 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 20.3%
- Average rank
- #1,207in Candles
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 243per listing
- Listings tracked
- 34
04 · Newcomers
3 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Retirement Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
29
Top-5 brand share
45%
Top 20: 95%
Top-5 click share
44%
Top 20: 89%
Open market
49%
- Brand 111%
- Brand 210%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Retirement Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.6×
Search terms
Top Retirement Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- retirement candle35K/yr
- retirement candle for woman11K/yr
- retirement candles5K/yr
Reviews and returns
What reviews say buyers love and hate about Retirement Candle
We read the reviews and the return reasons for every product selling here.
“Terrible Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retirement Candle questions
Answered from the same tracked data.