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Resin Incense

Fail

Shoppers spend an estimated $60K a year here, so Resin Incense is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$60K/yr84K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
63%top-5 click share · 12 brands · 16 sellers

Flapen Score

Resin Incense against its category

The dotted line is the Home & Kitchen average. Past it, Resin Incense is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Resin Incense market on Amazon at a glance

Shoppers on Amazon United States searched for Resin Incense 84K times last year and spent an estimated $60K. The top 5 brands take 78% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
5.4%
Market size, estimated
$60Ka year
Top search term
resin incense50K searches a year

02 · Price

A sale here is worth $13.28.

Listings sell for $13.28 on average, from $6.86 to $26.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.28 that is $1K to $3K a year per listing.

Average price
$13.28under the $15 to $100 sweet spot
Price range
$6.86–$26.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #610 within Home Fragrance. It carries 806 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#610in Home Fragrance
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
806per listing
Listings tracked
22

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Resin Incense products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

16%

  • Brand 125%
  • Brand 225%
  • Brand 314%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (6 brands, 16%)

Demand

Resin Incense search demand

Weekly searches over the year. Pick a range.

2K1KApr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Resin Incense search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • resin incense50K/yr
  • incense resin26K/yr
  • loose incense5K/yr
  • incense rocks3K/yr

Reviews and returns

What reviews say buyers love and hate about Resin Incense

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Smell”
44%of negative reviews mention “Smell”
1.0%of orders come back
“smells rancid”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Resin Incense questions

Answered from the same tracked data.