Is resin incense profitable to sell on Amazon United States?

The niche generates $60K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (48/100).

How competitive is the resin incense niche?

12 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in resin incense?

Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 1.0%.

What does it cost to enter the resin incense niche?

Listings span $6.86–$26.53; the average listing price is $13.28 (sweet spot $15–$100). The average incumbent carries 806 reviews — the moat a new listing must climb.

resin incense

Skip it

A small market ($60K/yr) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good805.86

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.28

avg listing price — sweet spot $15–$100

Price range

Good$6.86–$26.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Market size

Bad$60K

$60K/yr · 84K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, resin incense is a $60K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 48/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

resin incense market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $40K–$53K; units × avg price
Conversion rate: 5.4%
Avg BSR: #610
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 13.9%
Avg brand age: 56 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

16%

Purecense25%
TRUMIRI25%
M. ROSENFELD14%
BlessedMart7%
Govinda7%
Qicai Xiaolu6%
Open — no brand owns it (6 brands, 16%)

Demand

Weekly Amazon search volume, last 14 weeks — -6.9% search growth over the last 90 days.

Open Trend

Top resin incense search terms

resin incense50K/yr -8.8%3.3% conv.
incense resin26K/yr -3.1%3.2% conv.
loose incense5K/yr +5.3%1.7% conv.
incense rocks3K/yr -22.3%3.7% conv.

All search terms

Top resin incense products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Resin Incense - Natural Tree Gum Sap - 6x30g Variety Pack Including Frankincense and Myrrh Copal Benzoin Dragons Blood Damar

TRUMIRI$16.024.3★574 rev

Purecense - 10 Quarter Ounce Incense Pack

Purecense$15.524.3★126 rev

Premium Resin Incense Set - Aromatic Tree Gum Sap - Includes Frankincense Myrrh Dragon Blood & Copal - Natural & Pure Aromatics for Spiritual Meditation & Home Fragrance - 4 x 40g

M. ROSENFELD$15.844.4★110 rev

Orthodox Incense - Premium Scented Incense Handmade by Monks in Greece | Church or Home Use Athonite Style (Wild Rose 30g (1.06 oz))

BlessedMart$10.044.4★74 rev

Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb

Govinda$17.984.4★6,928 rev

Newest

by launch date

XIANGSAIXUE Somali Frankincense Resin Tears Premium Natural Resin Incense for Meditation Aromatherapy Spiritual Rituals & Home Fragrance Pure Frankincense Resin (30g / 130g Options (30)

XIANGSAIXUE$10.269 rev

3mo ago

XIANGSAIXUE Dragons Blood Resin Premium Natural Resin Incense for Meditation Aromatherapy Spiritual Rituals & Home Fragrance Rich Crimson Resin (30g / 120g) (Dragons Blood 30g)

XIANGSAIXUE$16.629 rev

3mo ago

Frankincense Resin 1 oz (28.4g) Premium Oman Boswellia Sacra - 100% Natural Aromatic Tree Gum Sap for Aromatherapy Meditation & Spiritual Cleansing

M. ROSENFELD$6.86189 rev

10mo ago

Natural Resin Herbs & Essence Meditation Mix - Copal & Palo Santo Sacred Blend with Warm Woodsy Aroma - Loose Incense for Cleansing Rituals Ceremonies & Home Fragrance - 1.19 oz.

amae INCENSE$14.4532 rev

1y ago

Premium Resin Incense Set - Aromatic Tree Gum Sap - Includes Frankincense Myrrh Dragon Blood & Copal - Natural & Pure Aromatics for Spiritual Meditation & Home Fragrance - 4 x 40g

M. ROSENFELD$15.84110 rev

1y ago

What buyers say about resin incense

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“Good, strong fragrance”

Quality-Overall23%

“Good quality bang for your buck”

Value For Money11%

“Great Value”

Advertised Vs Actual Product7%

“They work as advertised”

Fire Resistance4%

“Clean burning work great”

Ease Of Use4%

“Easy to Use”

Gifting Purpose2%

“nice for gifts”

Size-Overall1%

“Nice size:”

Ease Of Cleaning1%

“Cleansing my house with Spring air”

Brightness/Shine/Glow1%

“The disc light up easily, perfectly sized and the mini tongs included are soo helpful as they get really hot”

What buyers complain about

Smell44%

“smells rancid”

Quality-Overall11%

“Very cheaply made”

Value For Money9%

“A little costly for the amount”

Flammable8%

“up in smoke”

Size-Overall3%

“My bad for not reading size properly”

Durability3%

“Only burn for two mins”

Heating3%

“they will not remain hot for very long”

Color2%

“My Hojari was not of a green hue at all”

Brightness/Shine/Glow2%

“Doesnt light up AT ALL”

Natural Resource Wastage2%

“Waste of fuel”

Top return reasons

Smell36%

Advertised Vs Actual Product16%

Size-Overall9%

Functionality-Overall8%

Quality-Overall6%

Value For Money5%

Flammable5%

Defective Material/Parts3%

Material Quality3%

Product Condition2%

Common questions

Is resin incense profitable to sell on Amazon United States?: The niche generates $60K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (48/100).
How competitive is the resin incense niche?: 12 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in resin incense?: Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 1.0%.
What does it cost to enter the resin incense niche?: Listings span $6.86–$26.53; the average listing price is $13.28 (sweet spot $15–$100). The average incumbent carries 806 reviews — the moat a new listing must climb.