Reed Diffuser Stick

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $314K a year.

Searches, last 12 months

418K

Growth, 90 days vs prior 90

+10.6%

Conversion, latest week

12.7%

Market size, estimated

$314Ka year

Peak month

December1.3× the quietest month

Top search term

reed diffuser sticks190K searches a year

Listings sell for $5.90 on average, from $3.95 to $13.64. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $5.90 that is $15K to $18K a year per listing.

Average price

$5.90under the $15 to $100 sweet spot

Price range

$3.95–$13.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

$15K–$18K

Returns

1.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Home Fragrance. It carries 3,117 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#39in Home Fragrance

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

3,117per listing

Listings tracked

18

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months