Reed Diffuser Oil Refill

Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $686K a year.

Searches, last 12 months

674K

Growth, 90 days vs prior 90

+11.8%

Conversion, latest week

6.1%

Market size, estimated

$686Ka year

Peak month

October2.6× the quietest month

Top search term

reed diffuser refill212K searches a year

Listings sell for $16.58 on average, from $4.01 to $54.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $16.58 that is $12K to $17K a year per listing.

Average price

$16.58inside the $15 to $100 sweet spot

Price range

$4.01–$54.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$12K–$17K

Returns

0.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #20 within Home Fragrance. It carries 1,754 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#20in Home Fragrance

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

1,754per listing

Listings tracked

58

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months