Is reed diffuser oil refill profitable to sell on Amazon United States?

The niche generates $686K/yr across 58 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Worth a look (66/100).

How competitive is the reed diffuser oil refill niche?

20 brands and 36 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in reed diffuser oil refill?

Top complaints mined from reviews: Smell, Value For Money, Diffuse Mechanism. The return rate is 0.6%.

When does demand for reed diffuser oil refill peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.6× the quietest.

What does it cost to enter the reed diffuser oil refill niche?

Listings span $4.01–$54.44; the average listing price is $16.58 (sweet spot $15–$100). The average incumbent carries 1,754 reviews — the moat a new listing must climb.

reed diffuser oil refill

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.58

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Price range

Great$4.01–$54.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$686K

$686K/yr · 674K searches

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,754.48

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon United States niche tracking, reed diffuser oil refill is a $686K/yr Amazon United States market (674K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 66/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

reed diffuser oil refill market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $497K–$663K; units × avg price
Conversion rate: 6.1%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.1%
Avg brand age: 47 months
Avg seller age: 145 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

37%

Top 20: 70%

Open market

16%

COCORRÍNA36%
Cocod'or23%
Air-Scent12%
Airkeep9%
Inis the Energy of the Sea3%
NEST New York2%
Open — no brand owns it (14 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.6×

Open Trend

Top reed diffuser oil refill search terms

reed diffuser refill212K/yr +23.6%4.7% conv.
diffuser refill106K/yr +16.6%4.2% conv.
reed diffuser oil refill121K/yr -21.4%3.5% conv.
reed diffuser oil62K/yr +7.4%2.8% conv.
cocodor diffuser refill28K/yr +10.5%5.6% conv.
reed diffuser oils26K/yr +10.8%2.8% conv.
cocorrina reed diffuser refill16K/yr +20.9%9.7% conv.
diffuser refills21K/yr +2.0%3.4% conv.
reed diffuser refill oil12K/yr +62.8%2.9% conv.
diffuser refills liquid19K/yr -1.3%4.3% conv.

All search terms

Top reed diffuser oil refill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cocorrna Reed Diffuser Refill - Clean Linen 6.7 oz. Scented Oil for Reed Diffuser Home Fragrance for Bedroom Bathroom Home Decor

COCORRÍNA$9.714.4★758 rev

COCODOR Reed Diffuser Oil Refill/White Jasmine/6.7oz(200ml)/1 Pack/Aroma Therapy Home Fragrance Scented Oils Oils for Reed Diffuser

Cocod'or$9.573.9★2,223 rev

Cocorrna Clean Linen Scented Reed Diffuser Oil with 8 Sticks Fragrance for Bedroom Bathroom Oil Diffuser Home Dcor 6.7 fl oz. (200 ml)

COCORRÍNA$14.814.2★830 rev

AirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 120 mL

Air-Scent$27.674.5★10,860 rev

Cocorrna Reed Diffuser Refill - Cashmere Vanilla 6.7 oz. Scented Oil for Reed Diffuser Home Fragrance for Bedroom Bathroom Home Decor

COCORRÍNA$9.664.3★769 rev

Newest

by launch date

Luxury Hotel Scent Reed Diffuser Oil Refill(8.5 FL oz) | No.1898 Hotel Collection Diffuser Oil Inspired by Ritz Carlton for Home&Office| Long-Lasting for Machine Room Spray Air Freshener HVAC

Vietora Eud$18.6688 rev

4mo ago

STRN Reed Diffuser Oil Refill Citrus Scented Diffuser with Stick 200ML

STRN$9.78253 rev

7mo ago

AirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 120 mL

Air-Scent$27.6710,860 rev

10mo ago

COCORRNA Reed Diffuser Refill - Cashmere Vanilla 6.7 Fl.oz Reed Diffuser Refill with 8 Sticks

COCORRÍNA$14.3996 rev

1y ago

COCODOR Reed Diffuser Oil Refill/Cashmere Vanilla/6.7oz(200ml)/1 Pack/Aromatherapy Home Fragrance Scented Oils Oils for Reed Diffuser Bathroom Home Decor

Cocod'or$9.69192 rev

1y ago

What buyers say about reed diffuser oil refill

What buyers praise and complain about, mined from review topics.

What buyers love

Smell72%

“Beautiful fragrance”

Diffuse Mechanism4%

“Elegant Diffuser”

Value For Money3%

“Good price”

Quality-Overall3%

“Excellent Product”

Durability2%

“They are lasting well”

Advertised Vs Actual Product1%

“As advertised”

Strength1%

“One is definitely stronger than the other”

Size-Overall1%

“Good size bottle”

Refills-Overall1%

“Easy to refill”

Design-Overall0%

“And the aesthetics are nice”

What buyers complain about

Smell56%

“Awful smell”

Value For Money5%

“Costly”

Diffuse Mechanism5%

“it just wasnt what I was looking for in a diffuser”

Strength5%

“Not as strong”

Size-Overall3%

“a bigger size”

Quality-Overall2%

“Poor product care”

Durability2%

“doesn't last”

Functionality-Overall2%

“Doesn't work very well at all”

Leak-Proof1%

“Bottle leaks”

Advertised Vs Actual Product1%

“nothing like description”

Top return reasons

Smell62%

Diffuse Mechanism13%

Leak-Proof6%

Advertised Vs Actual Product5%

Value For Money4%

Size-Overall4%

Functionality-Overall1%