Reed Diffuser

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

+12.4%

Conversion, latest week

4.5%

Market size, estimated

$2.4Ma year

Peak month

December1.2× the quietest month

Top search term

reed diffuser1.2M searches a year

Listings sell for $18.66 on average, from $3.98 to $57.60. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $18.66 that is $56K to $75K a year per listing.

Average price

$18.66inside the $15 to $100 sweet spot

Price range

$3.98–$57.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$56K–$75K

Returns

1.1%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Home Fragrance. It carries 2,714 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Home Fragrance

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

2,714per listing

Listings tracked

35

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months