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50

red votive candles

Worth a look

Shows a sweet-spot price point ($20.66 avg), but a small market ($41K/yr) keeps it on the watch list.

Market size 10Growth 13Conversion 63Competition 70Returns 33Price range 86Avg price 89Brand share 79Review moat 53Quality gap 67

Avg price

Great$20.66

avg listing price — sweet spot $15–$100

Price range

Great$9.54–$56.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,383.73

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Growth

Bad-23.9%

90-day search growth — must beat 0% to launch

Market size

Bad$41K

$41K/yr · 36K searches

According to Flapen's Amazon United States niche tracking, red votive candles is a $41K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

red votive candles market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$62K–$83K
units × avg price
Conversion rate
5.5%
Avg BSR
#170
Page quality
0%
Prime
97%
Sponsored
73%
Out of stock
12.2%
Avg brand age
47 months
Avg seller age
195 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

29

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

43%

Top 20: 88%

Open market

39%

  • Amusaer17%
  • Yusevot16%
  • BERYSCEN10%
  • Woho8%
  • Simplelight4you5%
  • Amzwax5%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -23.9% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 15.3×

Top red votive candles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$6K20%$8K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about red votive candles

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow18%

“Very happy with these lights”

Color17%

“Accuracy of Color:”

Value For Money16%

“The price is reasonable”

Smell12%

“These candles are very nicely scented”

Advertised Vs Actual Product7%

“Just as advertised”

Design-Overall2%

“A nice addition to Christmas decor”

Strength2%

“sturdy”

Fire Resistance2%

“Wonderful candles for home use”

Ease Of Cleaning2%

“They burn cleanly and steadily, and the burn time seems accurate”

Recycle/Reuse2%

“reusable which is a big plus for me since I enjoy repurposing containers for future projects”

What buyers complain about

Quality-Overall22%

“Quality of the candles was not great”

Size-Overall16%

“Not size as originally advertised”

Advertised Vs Actual Product8%

“candles that did not as advertised”

Flammable7%

“Unfortunately I did not like these candles - they burned down very quickly”

Color6%

“Look more like a brick color”

Value For Money5%

“Don't let the cheap price fool you”

Durability5%

“The candle only lasted 5 hours of burn time”

Functionality-Overall5%

“So far, I have encountered 2 candles that did not burn for more than an hour”

Defective Material/Parts3%

“Tool provided to remove screws does not work”

Product Condition3%

“Do not sell products that are opened or used by others”

Top return reasons

Size-Overall51%
Color19%
Advertised Vs Actual Product8%
Value For Money5%
Defective Material/Parts4%
Smell3%
Bulb Flicker/Dimming/Color3%
Quality-Overall2%
Flammable1%
Weight Heavy1%

Common questions

Is red votive candles profitable to sell on Amazon United States?
The niche generates $41K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the red votive candles niche?
22 brands and 29 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in red votive candles?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 4.3%.
When does demand for red votive candles peak?
Demand peaks in Nov–Dec; the busiest month runs 15.3× the quietest.
What does it cost to enter the red votive candles niche?
Listings span $9.54–$56.93; the average listing price is $20.66 (sweet spot $15–$100). The average incumbent carries 1,384 reviews — the moat a new listing must climb.