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red vase

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 13Growth 19Conversion 12Competition 87Returns 19Price range 83Avg price 95Brand share 96Review moat 80Quality gap 35

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Avg price

Incredible$23.30

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$7.72–$54.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great394.94

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Market size

Bad$53K

$53K/yr · 245K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, red vase is a $53K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

red vase market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$70K–$93K
units × avg price
Conversion rate
0.9%
Avg BSR
#1,854
Page quality
0%
Prime
94%
Sponsored
73%
Out of stock
17.8%
Avg brand age
32 months
Avg seller age
173 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

59 falling

Sellers

66

Top-5 brand share

29%

Top 20: 67%

Top-5 click share

28%

Top 20: 58%

Open market

67%

  • CEMABT8%
  • hjn7%
  • ChifonCyan5%
  • Wancetang5%
  • GUKJOB5%
  • Floral Supply Online4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
7K5KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.1×

Top red vase search terms

  • red vase96K/yr
  • red vases28K/yr
  • burgundy vase23K/yr
  • red glass vase21K/yr
  • red flower vase13K/yr
  • red and white vase7K/yr
  • red vases home decor14K/yr
  • red ceramic vase8K/yr
  • small red vase6K/yr
  • red vases for centerpieces6K/yr
All search terms

Top red vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$3K9%$5K12%$6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about red vase

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“Bright color”

Quality-Overall12%

“Seems to be very well made”

Design-Overall10%

“Goes well with my decor”

Value For Money8%

“Affordable”

Advertised Vs Actual Product7%

“As described”

Size-Overall5%

“It's the perfect size and so pretty”

Strength3%

“so it's very stable”

Shape/Style3%

“asthetically pleasing”

Weight Heavy2%

“Heavy and solidly made”

Material Quality2%

“Its plastic they cute”

What buyers complain about

Size-Overall38%

“They look so much bigger”

Color9%

“It is Orange-Red, Not Red”

Quality-Overall5%

“Poor Quality”

Advertised Vs Actual Product4%

“Does NOT look like this photo at all”

Weight Light3%

“It's a little lighter weight than I thought”

Value For Money2%

“Cheap looking”

Smell2%

“did have a slight burning smell to it”

Material Quality2%

“Cheap plastic”

Plant Growth2%

“Can't be used for fresh flowers because of hole in bottom”

Strength2%

“However, the item is not strong enough to keep books from standing upright”

Top return reasons

Size-Overall37%
Color25%
Advertised Vs Actual Product8%
Value For Money5%
Material Quality5%
Quality-Overall5%
Display Colors4%
Defective Material/Parts2%
Functionality-Overall1%
Design-Overall1%

Common questions

Is red vase profitable to sell on Amazon United States?
The niche generates $53K/yr across 71 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (47/100).
How competitive is the red vase niche?
59 brands and 66 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 29% of demand.
What do buyers complain about in red vase?
Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 6.8% — above our launch gate.
When does demand for red vase peak?
Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the red vase niche?
Listings span $7.72–$54.66; the average listing price is $23.30 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.