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Red Twin Comforter

Fail

Shoppers spend an estimated $56K a year here, so Red Twin Comforter is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$56K/yr74K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
69%top-5 click share · 13 brands · 17 sellers

Flapen Score

Red Twin Comforter against its category

The dotted line is the Home & Kitchen average. Past it, Red Twin Comforter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Twin Comforter market on Amazon at a glance

Shoppers on Amazon United States searched for Red Twin Comforter 74K times last year and spent an estimated $56K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
2.5%
Market size, estimated
$56Ka year
Peak month
December2.5× the quietest month
Top search term
red twin comforter set17K searches a year

02 · Price

A sale here is worth $29.86.

Listings sell for $29.86 on average, from $17.47 to $39.01. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $29.86 that is $3K to $7K a year per listing.

Average price
$29.86inside the $15 to $100 sweet spot
Price range
$17.47–$39.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #137 within Comforters & Sets. It carries 12,025 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#137in Comforters & Sets
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
12,025per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Red Twin Comforter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

17

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

22%

  • Brand 141%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Red Twin Comforter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Red Twin Comforter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red twin comforter set17K/yr
  • red twin comforter19K/yr
  • red comforter twin14K/yr
  • red comforter twin xl4K/yr
  • red comforter set twin5K/yr
  • twin comforter red4K/yr
  • twin red comforter5K/yr
  • red twin bedding set6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Twin Comforter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Advertised Vs Actual Product”
2.0%of orders come back
“I think that was my fault, i looked at the photo instead of looking at the description”
A buyer, on “Advertised Vs Actual Product”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Red Twin Comforter questions

Answered from the same tracked data.