red throw blanket
Skip itSoft demand (-20.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Price range
Good$9.59–$28.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$249K$249K/yr · 710K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,381.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, red throw blanket is a $249K/yr Amazon United States market (710K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
red throw blanket market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $372K–$446K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #358
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 3.9%
- Avg brand age
- 40 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
18
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
13%
- Linecooo28%
- Puncuntex28%
- JIAHANNHA11%
- BEDELITE9%
- Leximan6%
- DREAMNINE5%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -20.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.8×
Top red throw blanket search terms
- red throw blanket291K/yr
- red blanket188K/yr
- red throw37K/yr
- red blanket throw37K/yr
- red fleece blanket21K/yr
- red throw blanket for couch18K/yr
- red blankets14K/yr
- throw blanket red13K/yr
- red fluffy blanket11K/yr
- blanket red9K/yr
Top red throw blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Red Throw Blanket 5060 inches Gifts for Mom Fuzzy 3D Jacquard Decorative
Puncuntex$11.904.5★3,965 rev
Linecooo Red Fleece Throw Blanket 5060Checkered Design for Couch Sofa
Linecooo$11.884.6★2,447 rev
JIAHANNHA Red Throw Blanket Decorations Thin Fleece Blanket 50x60 Super Soft Cozy Plush Throw Blanket for Couch Sofa Bed Warm and Lightweight Bed Blankets for Adults
JIAHANNHA$11.894.5★7,716 rev
Linecooo Valentines Day Decorations Red Fleece Throw Blanket 5060 for Couch Sofa Bed Super Soft Cozy Plush Microfiber Flannel Blanket with Stripes Design Lightweight for Adults Woman Gifts
Linecooo$11.834.6★3,217 rev
BEDELITE Fleece Blanket Red Throw Blanket for Couch & Bed Luxury Plush Cozy Fuzzy Blanket 50 x 60 Super Soft Warm Lightweight Throw Blanket for Travel Camping
BEDELITE$11.164.6★13,530 rev
Newest
by launch date
Leximan Cozy Faux Fur Throw Blanket for Couch Reversible Plush Fluffy Decorative Bubble Throw for Sofa and Living Room Soft Lap Blanket for Bed Dog & Cat (Red 40x50)
Leximan$28.0243 rev
Bedsure GentleSoft Red Throw Blanket for Couch - Cozy Soft Blankets for Women Cute Small Throws for Girls Red 50x60 Inches
Bedsure$19.3924,910 rev
Linecooo Red Sherpa Fleece Throw Blanket 5060 for Couch Sofa Bed
Linecooo$16.70396 rev
NTBAY Plush Flannel Oversized Baby Blanket 50X60 Inches Soft and Warm Toddler Blanket with Striped Texture Nursery Bed Blanket for Stroller Crib Travel Baby Gift 50x60 Wine Red
NTBAY$15.724,840 rev
Linecooo Valentines Day Decorations Red Fleece Throw Blanket 5060 for Couch Sofa Bed Super Soft Cozy Plush Microfiber Flannel Blanket with Stripes Design Lightweight for Adults Woman Gifts
Linecooo$11.833,217 rev
Trending
90-day click momentumBedsure GentleSoft Red Throw Blanket for Couch - Cozy Soft Blankets for Women Cute Small Throws for Girls Red 50x60 Inches
Bedsure$19.394.6★
Leximan Cozy Faux Fur Throw Blanket for Couch Reversible Plush Fluffy Decorative Bubble Throw for Sofa and Living Room Soft Lap Blanket for Bed Dog & Cat (Red 40x50)
Leximan$28.024.6★
NTBAY Plush Flannel Oversized Baby Blanket 50X60 Inches Soft and Warm Toddler Blanket with Striped Texture Nursery Bed Blanket for Stroller Crib Travel Baby Gift 50x60 Wine Red
NTBAY$15.724.4★
Auzzia Throw Blanket for Couch Soft Cozy Knit Blanket Lightweight Decorative Throw for Sofa Chair Bed Travel and Living Room-All Seasons Suitable for Women Men and Kids (Red 50x60)
Auzzia$21.634.4★
DREAMNINE Extra Soft Fuzzy Fleece Throw Blanket for Couch Sofa Chair 50 x 60 Decorative Solid Lightweight Fluffy Velvet Blankets Cozy Accent Shaggy Plush Warm Flannel Blanket for Winter Bedroom Red
DREAMNINE$10.624.6★
What buyers say about red throw blanket
What buyers praise and complain about, mined from review topics.What buyers love
“SO SOFT”
“Love the color”
“so warm”
“Worth the money”
“It is well-made”
“Very comfy”
“Lightweight and Will keep you warm”
“The fit was nice”
“As described”
“Nice and fluffy”
What buyers complain about
“Not great quality”
“A little thin”
“Wrong color”
“Small and shed”
“Thin”
“Kind of cheap material”
“The blanket fell apart in the washing machine during the 2nd washing”
“it looks like it will deteriorate quickly”
“continues to shed fuzz”
“not warm enough to use”
Top return reasons
Common questions
- Is red throw blanket profitable to sell on Amazon United States?
- The niche generates $249K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the red throw blanket niche?
- 12 brands and 18 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in red throw blanket?
- Top complaints mined from reviews: Quality-Overall, Thickness, Color. The return rate is 4.6%.
- When does demand for red throw blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the red throw blanket niche?
- Listings span $9.59–$28.02; the average listing price is $14.87 (sweet spot $15–$100). The average incumbent carries 5,382 reviews — the moat a new listing must climb.