Red Taper Candles

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months

242K

Growth, 90 days vs prior 90

-47.1%

Conversion, latest week

6.8%

Market size, estimated

$186Ka year

Peak month

December16.6× the quietest month

Top search term

red taper candles97K searches a year

Listings sell for $11.25 on average, from $7.12 to $19.15. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $11.25 that is $3K to $6K a year per listing.

Average price

$11.25under the $15 to $100 sweet spot

Price range

$7.12–$19.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

3.6%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #128 within Candles. It carries 1,667 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

8.2%

Average rank

#128in Candles

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,667per listing

Listings tracked

31

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months