red stool
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good$109.31avg listing price — sweet spot $15–$100
Review moat
Okay1,842avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$21.12–$341.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$17K$17K/yr · 42K searches
According to Flapen's Amazon United States niche tracking, red stool is a $17K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 38% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
red stool market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $27K–$55K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #668
- Page quality
- 0%
- Prime
- 49%
- Sponsored
- 63%
- Out of stock
- 20.1%
- Avg brand age
- 38 months
- Avg seller age
- 195 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
59
Top-5 brand share
38%
Top 20: 82%
Top-5 click share
29%
Top 20: 63%
Open market
57%
- Roundhill Furniture11%
- BestOffice9%
- Flash Furniture6%
- PayLessHere6%
- Vogue Furniture Direct5%
- Brage Living5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -5.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top red stool search terms
- red stool12K/yr
- red barstools8K/yr
- red bar stool7K/yr
- red stools5K/yr
- bar stools red6K/yr
- red bar stools set of 45K/yr
Top red stool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Roundhill Furniture Ellston Velvet Adjustable Swivel Barstools in Red Set of 2
Roundhill Furniture$110.424.6★824 rev
PayLessHere Bar Stools Set of 2 Modern PU Leather Armless with Backrest Swivel Bar Stools Red
PayLessHere$44.204.3★51 rev
Roundhill Furniture Masaccio Cushioned Leatherette Upholstery Airlift Adjustable Swivel Barstool with Chrome Base Set of 2 Red
Roundhill Furniture$87.314.3★3,347 rev
BestOffice Bar Stools Set of 2 Adjustable PU Leather Swivel Barstools Modern Counter Stools with Back and Footrest Counter Height Barstools for Bar Kitchen and Dining Room
BestOffice$72.034.4★7,321 rev
Whiterye Bar Stools Set of 2 with Velvet Upholstery Burgundy
Whiterye$106.354.6★488 rev
Newest
by launch date
MFD LIVING 24 Inch Metal Bar Stools Set of 4 Counter Height Bar Chair Indoor Outdoor Backless Kitchen Stools (Red)
MFD LIVING$118.9661 rev
NOONTIDE Folding Stool - 12Inch Home Furniture 660lb Load Capacity Foldable Paper Stool Eco-Friendly Kraft Paper Honeycomb Design Foldable to 1.2 Brown Modern Minimalist Stool for Living Room(Red)
NOONTIDE$35.5577 rev
Brage Living Bar Stools Set of 2 Adjustable Swivel Barstools for Kitchen Counter Modern PU Leather Counter Height Bar Chair with Back and Footrest for Kitchen Island Dining Room Caf Pub (Red)
Brage Living$99.2193 rev
Whiterye Bar Stools Set of 2 with Velvet Upholstery Burgundy
Whiterye$106.35488 rev
Topeakmart Bar Stools Set of 4 Modern Height Adjustable Bar Chairs of PU Leather Swivel Bar Stools with Backrest and Footrest for Bar Kitchen Living Room and Restaurant Red
Topeakmart$166.4663 rev
Trending
90-day click momentumMFD LIVING 24 Inch Metal Bar Stools Set of 4 Counter Height Bar Chair Indoor Outdoor Backless Kitchen Stools (Red)
MFD LIVING$118.964.6★
Dkeli Set of 4 Bar Stools Counter Stools with Armrest Height Adjustable Swivel Barstools with Back PU Leather Hydraulic Modern Tall Dining Chair for Kitchen Living Room Pub Coffee Red
Dkeli$169.224.2★
Furmax Bar Stools Modern Pu Leather Swivel Adjustable Hydraulic Bar Stool Square Counter Height Stool Set of 2 (Wine Red)
Furmax$80.414.5★
PayLessHere Bar Stools Set of 2 Modern PU Leather Armless with Backrest Swivel Bar Stools Red
PayLessHere$44.204.3★
FDW Metal Bar Stools Set of 4 Counter Height Bar Stools 24 Inches Industrial Bar Chairs Patio Stool Stackable Backless Stool Indoor Outdoor Metal Kitchen Stools Bar Chairs (Red 24)
FDW$100.004.7★
What buyers say about red stool
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and the perfect color red”
“Very Comfortable”
“easy assembly”
“Color is nice”
“Sturdy chair,”
“Worth the price”
“Fits well in my area s”
“True to description”
“I love that they are adjustable”
“Instructions were clear”
What buyers complain about
“After I ordered, I read the 1 & 2 star reviews from those who couldn't get it to assemble easily/correctly and got worried”
“Colors are not as advertised”
“One broke at the base”
“Absolutely horrific fitment”
“won't stay together”
“Not really as pictured”
“Not much padding”
“I would advise people not to buy these chairs It is a low quality”
“Instructions could have been a little better to understand”
“Thin low quality vinyl upholstery material”
Top return reasons
Common questions
- Is red stool profitable to sell on Amazon United States?
- The niche generates $17K/yr across 51 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the red stool niche?
- 37 brands and 59 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in red stool?
- Top complaints mined from reviews: Assembly/Installation, Color, Durability. The return rate is 2.0%.
- When does demand for red stool peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the red stool niche?
- Listings span $21.12–$341.81; the average listing price is $109.31 (sweet spot $15–$100). The average incumbent carries 1,842 reviews — the moat a new listing must climb.