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Red Stool

Fail

Shoppers spend an estimated $17K a year here, so Red Stool is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$17K/yr42K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
29%top-5 click share · 37 brands · 59 sellers

Flapen Score

Red Stool against its category

The dotted line is the Home & Kitchen average. Past it, Red Stool is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Stool market on Amazon at a glance

Shoppers on Amazon United States searched for Red Stool 42K times last year and spent an estimated $17K. The top 5 brands take 38% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
0.4%
Market size, estimated
$17Ka year
Peak month
January1.3× the quietest month
Top search term
red stool12K searches a year

02 · Price

A sale here is worth $109.31.

Listings sell for $109.31 on average, from $21.12 to $341.81. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $109.31 that is $0 to $11K a year per listing.

Average price
$109.31above the $15 to $100 sweet spot
Price range
$21.12–$341.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #668 within Game & Recreation Room Furniture. It carries 1,842 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
49%
Out of stock, average day
20.1%
Average rank
#668in Game & Recreation Room Furniture
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,842per listing
Listings tracked
51

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Red Stool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

59

Top-5 brand share

38%

Top 20: 82%

Top-5 click share

29%

Top 20: 63%

Open market

57%

  • Brand 111%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Red Stool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Prime Day '25Black Friday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Red Stool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red stool12K/yr
  • red barstools8K/yr
  • red bar stool7K/yr
  • red stools5K/yr
  • bar stools red6K/yr
  • red bar stools set of 45K/yr

Reviews and returns

What reviews say buyers love and hate about Red Stool

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Assembly/Installation”
2.0%of orders come back
“After I ordered, I read the 1 & 2 star reviews from those who couldn't get it to assemble easily/correctly and got worried”
A buyer, on “Assembly/Installation”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Stool questions

Answered from the same tracked data.