Red Silk Pillow Cases

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-29.2%

Conversion, latest week

2.5%

Market size, estimated

$17Ka year

Peak month

November6.6× the quietest month

Top search term

red silk pillow cases22K searches a year

Listings sell for $12.48 on average, from $5.71 to $32.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $12.48 that is $0 to $1K a year per listing.

Average price

$12.48under the $15 to $100 sweet spot

Price range

$5.71–$32.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #112 within Sheets & Pillowcases. It carries 26,514 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#112in Sheets & Pillowcases

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

26,514per listing

Listings tracked

25

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months