Red Sheets
FailThe average product has 98,885 reviews to catch up to, so Red Sheets is a Fail.
- Flapen Score
- 39 / 100Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 4939
- Market size
- $171K/yr264K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 18 sellers
Flapen Score
Red Sheets against its category
The dotted line is the Home & Kitchen average. Past it, Red Sheets is stronger. Inside it, weaker.
Market
The Red Sheets market on Amazon at a glance
Shoppers on Amazon United States searched for Red Sheets 264K times last year and spent an estimated $171K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.
- Searches, last 12 months
- 264K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $171Ka year
- Peak month
- November3.7× the quietest month
- Top search term
- red sheets71K searches a year
02 · Price
A sale here is worth $21.88.
Listings sell for $21.88 on average, from $11.23 to $38.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.88 that is $5K to $11K a year per listing.
- Average price
- $21.88inside the $15 to $100 sweet spot
- Price range
- $11.23–$38.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$11K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Kids' Bedding. It carries 98,885 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #95in Kids' Bedding
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 98,885per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Red Sheets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
18
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- Brand 138%
- Brand 233%
- Brand 312%
- Brand 44%
- Brand 54%
- Brand 62%
- Open — no brand owns it (5 brands, 7%)
Demand
Red Sheets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Red Sheets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red sheets71K/yr
- red bed sheets39K/yr
- red sheets queen38K/yr
- red sheet14K/yr
- red queen sheet set32K/yr
- red queen sheets13K/yr
- red sheet set11K/yr
- red cotton sheets9K/yr
- red bed sheets queen9K/yr
- red queen size sheets5K/yr
Reviews and returns
What reviews say buyers love and hate about Red Sheets
We read the reviews and the return reasons for every product selling here.
“A little darker than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Sheets questions
Answered from the same tracked data.









