Red Pot

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months

76K

Growth, 90 days vs prior 90

-21.5%

Conversion, latest week

2.6%

Market size, estimated

$97Ka year

Top search term

overmont dutch oven27K searches a year

Listings sell for $48.92 on average, from $36.77 to $84.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $48.92 that is $0 to $5K a year per listing.

Average price

$48.92inside the $15 to $100 sweet spot

Price range

$36.77–$84.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

3.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #85 within Pots & Pans. It carries 11,869 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#85in Pots & Pans

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

11,869per listing

Listings tracked

23

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months