Red Pillow Covers
MaybeThe top 5 brands take only 52% of clicks. But buyers convert on only 1.9% of searches, so Red Pillow Covers is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $218K/yr765K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 40%top-5 click share · 30 brands · 33 sellers
Flapen Score
Red Pillow Covers against its category
The dotted line is the Home & Kitchen average. Past it, Red Pillow Covers is stronger. Inside it, weaker.
Market
The Red Pillow Covers market on Amazon at a glance
Shoppers on Amazon United States searched for Red Pillow Covers 765K times last year and spent an estimated $218K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 765K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.
- Searches, last 12 months
- 765K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $218Ka year
- Peak month
- November5.1× the quietest month
- Top search term
- red throw pillows151K searches a year
02 · Price
A sale here is worth $15.26.
Listings sell for $15.26 on average, from $8.36 to $37.43. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $15.26 that is $4K to $8K a year per listing.
- Average price
- $15.26inside the $15 to $100 sweet spot
- Price range
- $8.36–$37.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #565 within Decorative Pillows, Inserts & Covers. It carries 8,439 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 7.5%
- Average rank
- #565in Decorative Pillows, Inserts & Covers
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 8,439per listing
- Listings tracked
- 42
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Red Pillow Covers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
33
Top-5 brand share
52%
Top 20: 90%
Top-5 click share
40%
Top 20: 76%
Open market
41%
- Brand 118%
- Brand 211%
- Brand 310%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Red Pillow Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Red Pillow Covers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red throw pillows151K/yr
- red pillows104K/yr
- red pillow55K/yr
- red throw pillow50K/yr
- red decorative pillows38K/yr
- red pillow covers 18x1855K/yr
- red pillows for couch33K/yr
- red throw pillow covers42K/yr
- red couch pillows31K/yr
- red accent pillows17K/yr
Reviews and returns
What reviews say buyers love and hate about Red Pillow Covers
We read the reviews and the return reasons for every product selling here.
“Not fluffy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Pillow Covers questions
Answered from the same tracked data.