Red Pillow Cases
FailPrices span $5.90–$14.77, mostly outside the sweet spot, so Red Pillow Cases is a Fail.
- Flapen Score
- 28 / 100Ranks 10,839 of 11,240 Home & Kitchen niches · −21 vs the category median of 4928
- Market size
- $63K/yr136K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 18 sellers
Flapen Score
Red Pillow Cases against its category
The dotted line is the Home & Kitchen average. Past it, Red Pillow Cases is stronger. Inside it, weaker.
Market
The Red Pillow Cases market on Amazon at a glance
Shoppers on Amazon United States searched for Red Pillow Cases 136K times last year and spent an estimated $63K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $63Ka year
- Peak month
- November5.6× the quietest month
- Top search term
- red pillow cases79K searches a year
02 · Price
A sale here is worth $9.51.
Listings sell for $9.51 on average, from $5.90 to $14.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.51 that is $2K to $5K a year per listing.
- Average price
- $9.51under the $15 to $100 sweet spot
- Price range
- $5.90–$14.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #76 within Sheets & Pillowcases. It carries 36,249 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #76in Sheets & Pillowcases
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 36,249per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Red Pillow Cases products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
18
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
9%
- Brand 136%
- Brand 233%
- Brand 39%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (3 brands, 9%)
Demand
Red Pillow Cases search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.6×
Search terms
Top Red Pillow Cases search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red pillow cases79K/yr
- red pillow case16K/yr
- red pillow cases set of 212K/yr
- red king size pillow cases6K/yr
- red pillowcase5K/yr
- red pillowcases5K/yr
- red standard pillow cases5K/yr
- red pillow cases set of 44K/yr
- red king pillow cases5K/yr
Reviews and returns
What reviews say buyers love and hate about Red Pillow Cases
We read the reviews and the return reasons for every product selling here.
“Darker than I wanted”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Pillow Cases questions
Answered from the same tracked data.