red picture frame
Skip itSoft demand (-6.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$16.24avg listing price — sweet spot $15–$100
Price range
Good$6.22–$35.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Okay3,661.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 155K searches
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, red picture frame is a $91K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
red picture frame market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $97K–$130K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #687
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 5.5%
- Avg brand age
- 34 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
49
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
21%
Top 20: 55%
Open market
42%
- upsimples19%
- THKRLOF9%
- Golden State Art9%
- decorUhome8%
- Icona Bay8%
- Vittanly5%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -6.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top red picture frame search terms
- red picture frame49K/yr
- red frame36K/yr
- red picture frames12K/yr
- burgundy picture frame7K/yr
- red frames8K/yr
- red 5x7 picture frame9K/yr
- red photo frame7K/yr
- red picture frame 5x76K/yr
- red picture frame 4x65K/yr
- red 4x6 picture frame6K/yr
Top red picture frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 11x14 Picture Frame Display Pictures 8x10 with Mat or 11 x 14 Without Wall Hanging Photo Frames Red 1 Pack
upsimples$9.814.5★41,299 rev
Golden State Art 11x14 Aluminum Picture Frame - Professional Gallery Wall Frame With 8x10 Mat Scratch-Resistant Glass & Sawtooth Hanger for Photos Artwork & Prints - Elegant Red - 1 Pack
Golden State Art$22.824.7★5,529 rev
upsimples 5x7 Picture Frame Set of 3 Made of High Definition Glass for 5 x 7 Wall and Tabletop Display Thin Border Photo Frames for Home Decor Red
upsimples$12.084.7★3,341 rev
upsimples 12x16 Picture Frame Display Pictures 8.5x11 with Mat or 12 x 16 Without Wall Hanging Poster Frames Red 1 Pack
upsimples$10.174.5★41,299 rev
decorUhome 8x10 Picture Frame Fits 5x7 Photos with Mat M01RD
decorUhome$9.124.5★2,918 rev
Newest
by launch date
AceOrbit 4x6 Inches Red Flower Wavy Scalloped Picture Frame Cute Wavy Edge Wooden Real Glass Photo Frame for Desktop Display Home Decor Family Friends Wedding Graduation Gifts
AceOrbit$15.8317 rev
Gerrii 8x10 Inch Monochromatic Picture Frame with Mat 1 Pcs Red
Gerrii$22.384 rev
Peachy Loops Photo Frame MDF Wall Mount Modern Contemporary 4X6. Matte Finish (Red)
Peachy Loops$6.925 rev
Vittanly 5x7 Picture Frame Made of Solid Wood for Wall or Tabletop Red
Vittanly$9.75311 rev
THKRLOF 8x10 Picture Frame with Real Glass Wooden cute 8 x 10 Photo Frame with Wavy Mat for Tabletop and Wall Hanging Red 1 Pack
THKRLOF$15.69154 rev
Trending
90-day click momentumAceOrbit 4x6 Inches Red Flower Wavy Scalloped Picture Frame Cute Wavy Edge Wooden Real Glass Photo Frame for Desktop Display Home Decor Family Friends Wedding Graduation Gifts
AceOrbit$15.834.9★
Gerrii 8x10 Inch Monochromatic Picture Frame with Mat 1 Pcs Red
Gerrii$22.384.7★
THKRLOF 8x10 Picture Frame with Real Glass Wooden cute 8 x 10 Photo Frame with Wavy Mat for Tabletop and Wall Hanging Red 1 Pack
THKRLOF$15.694.4★
Peachy Loops Photo Frame MDF Wall Mount Modern Contemporary 4X6. Matte Finish (Red)
Peachy Loops$6.924.6★
Golden State Art 16x20 Aluminum Picture Frame - Professional Gallery Wall Frame With 11x14 Mat Scratch-Resistant Glass & Sawtooth Hanger for Photos Artwork & Prints - Elegant Red - 1 Pack
Golden State Art$35.184.7★
What buyers say about red picture frame
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful frame”
“Beautiful, well made, striking unique wavy mat - a fantastic gift”
“Cheap price”
“The color is accurate to the listing”
“Sturdy”
“As Described”
“The fit was perfect”
“Attractive”
“Elegant”
“Our pictures looked great”
What buyers complain about
“Frame not good quality”
“Poor Quality”
“Could be darker tho”
“Badly painted resin”
“Color leans more pink than what is shown in the photo”
“Splatter marks on wood from sloppy application of stain”
“Misleading”
“Not real glass cheap plastic”
“Wish it came in a large size”
“As it is I feel like it's overpriced”
Top return reasons
Common questions
- Is red picture frame profitable to sell on Amazon United States?
- The niche generates $91K/yr across 96 tracked products. 1 of 35 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the red picture frame niche?
- 40 brands and 49 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in red picture frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Color. The return rate is 4.4%.
- When does demand for red picture frame peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the red picture frame niche?
- Listings span $6.22–$35.18; the average listing price is $16.24 (sweet spot $15–$100). The average incumbent carries 3,662 reviews — the moat a new listing must climb.