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Red Picture Frame

Fail

Demand is soft, at -6.4% this quarter, so Red Picture Frame is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$91K/yr155K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
21%top-5 click share · 40 brands · 49 sellers

Flapen Score

Red Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, Red Picture Frame is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Red Picture Frame 155K times last year and spent an estimated $91K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
3.6%
Market size, estimated
$91Ka year
Peak month
December2.3× the quietest month
Top search term
red picture frame49K searches a year

02 · Price

A sale here is worth $16.24.

Listings sell for $16.24 on average, from $6.22 to $35.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $16.24 that is $0 to $2K a year per listing.

Average price
$16.24inside the $15 to $100 sweet spot
Price range
$6.22–$35.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #687 within Picture Frames. It carries 3,662 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#687in Picture Frames
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
3,662per listing
Listings tracked
96

04 · Newcomers

1 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Red Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

49

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

21%

Top 20: 55%

Open market

42%

  • Brand 119%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Red Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Red Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red picture frame49K/yr
  • red frame36K/yr
  • red picture frames12K/yr
  • burgundy picture frame7K/yr
  • red frames8K/yr
  • red 5x7 picture frame9K/yr
  • red photo frame7K/yr
  • red picture frame 5x76K/yr
  • red picture frame 4x65K/yr
  • red 4x6 picture frame6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Picture Frame

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Frame Quality”
25%of negative reviews mention “Frame Quality”
4.4%of orders come back
“Frame not good quality”
A buyer, on “Frame Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Picture Frame questions

Answered from the same tracked data.