Red Kettle

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

-14.7%

Conversion, latest week

3.5%

Market size, estimated

$66Ka year

Peak month

December2.8× the quietest month

Top search term

red kettle18K searches a year

Listings sell for $41.15 on average, from $11.85 to $188.71. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $41.15 that is $0 to $4K a year per listing.

Average price

$41.15inside the $15 to $100 sweet spot

Price range

$11.85–$188.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

4.6%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #128 within Tea Kettles. It carries 5,142 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

9.6%

Average rank

#128in Tea Kettles

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

5,142per listing

Listings tracked

39

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months