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Red Heated Blanket

Fail

Demand is soft, at -70.0% this quarter, so Red Heated Blanket is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$26K/yr26K searches / yr
90-day growth
-70.0%search demand this quarter
Competition
66%top-5 click share · 16 brands · 20 sellers

Flapen Score

Red Heated Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Red Heated Blanket is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Heated Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Red Heated Blanket 26K times last year and spent an estimated $26K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-70.0%
Conversion, latest week
2.9%
Market size, estimated
$26Ka year
Peak month
December24.1× the quietest month
Top search term
red heated blanket14K searches a year

02 · Price

A sale here is worth $36.01.

Listings sell for $36.01 on average, from $18.51 to $62.90. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $36.01 that is $0 to $4K a year per listing.

Average price
$36.01inside the $15 to $100 sweet spot
Price range
$18.51–$62.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #147 within Bed Blankets. It carries 983 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
28.2%
Average rank
#147in Bed Blankets
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
983per listing
Listings tracked
17

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Red Heated Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

20

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

28%

  • Brand 127%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 55%
  • Brand 65%

Demand

Red Heated Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 24.1×

Search terms

Top Red Heated Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red heated blanket14K/yr
  • heated blanket red7K/yr
  • red electric blanket5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Heated Blanket

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Warmth”
28%of negative reviews mention “Durability”
3.7%of orders come back
“Broken”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Heated Blanket questions

Answered from the same tracked data.