Red Heated Blanket
FailDemand is soft, at -70.0% this quarter, so Red Heated Blanket is a Fail.
- Flapen Score
- 39 / 100Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 4939
- Market size
- $26K/yr26K searches / yr
- 90-day growth
- -70.0%search demand this quarter
- Competition
- 66%top-5 click share · 16 brands · 20 sellers
Flapen Score
Red Heated Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Red Heated Blanket is stronger. Inside it, weaker.
Market
The Red Heated Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Red Heated Blanket 26K times last year and spent an estimated $26K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -70.0%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $26Ka year
- Peak month
- December24.1× the quietest month
- Top search term
- red heated blanket14K searches a year
02 · Price
A sale here is worth $36.01.
Listings sell for $36.01 on average, from $18.51 to $62.90. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $36.01 that is $0 to $4K a year per listing.
- Average price
- $36.01inside the $15 to $100 sweet spot
- Price range
- $18.51–$62.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #147 within Bed Blankets. It carries 983 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 28.2%
- Average rank
- #147in Bed Blankets
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 983per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Red Heated Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tefici Electric Heated Blanket Throw Super Cozy Soft 2-Layer Flannel 50 x 60 Heated Throw with 3 Heating Levels & 4 Hours Auto Off Machine Washable ETL&FCC Certified Home Office Use Red
- Price
- $26.85
- Rating
- 4.4/5
- Reviews
- 510
- Age
- 4y ago

Electric Heated Blanket Full Size 72x84 Soft Flannel with Overheat Protection 9 Adjustable Heat Settings & 10-Hour Auto-Off Timer Fast Heating for Winter Comfort for Couch & Bed Red
- Price
- $37.70
- Rating
- 4.4/5
- Reviews
- 1,442
- Age
- 9mo ago

Homemate Heated Blanket Electric Throw - 50x60 Heating Blanket Throw 1/2/4/6/8 Hours Auto-Off 10 Heat Levels Over-Heat Protection Soft Flannel Sherpa ETL Certification
- Price
- $30.26
- Rating
- 4.3/5
- Reviews
- 1,852
- Age
- 4y ago

Heated Blanket Electric Throw 50 x 60 Heating Blanket with 5 Levels & 10 Hours Auto Off Extremely Soft Flannel Warm Blanket Gifts Over-Heat Protection ETL Certified Machine Washable
- Price
- $18.51
- Rating
- 3.8/5
- Reviews
- 397
- Age
- 3mo ago

HYLEORY Heated Blanket Electric Full Size Soft Flannel Sherpa Heater 5 Heat Settings and 10 Hours Auto Shut-Off Heating Blanket ETL Certification Over-Heat Protection Machine Washable Red
- Price
- $39.35
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 1y ago
Trending
estimated 90-day click momentum
Heated Blanket Electric Throw 50 x 60 Heating Blanket with 5 Levels & 10 Hours Auto Off Extremely Soft Flannel Warm Blanket Gifts Over-Heat Protection ETL Certified Machine Washable
- Price
- $18.51
- Rating
- 3.8/5
- Reviews
- 397
- Age
- 3mo ago

Qieryun Heated Blanket Electric Thick Striped Flannel Heating Blanket Throw Blanket 50x60 10 Heat Settings 1-12 Hour Auto Off Fast Heating Heating Blanket with Overheat Protection.
- Price
- $35.80
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 7mo ago

HYLEORY Heated Blanket Electric Full Size Soft Flannel Sherpa Heater 5 Heat Settings and 10 Hours Auto Shut-Off Heating Blanket ETL Certification Over-Heat Protection Machine Washable Red
- Price
- $39.35
- Rating
- 4.4/5
- Reviews
- 692
- Age
- 1y ago

IUUI Electric Heated Blanket Throw 50x60 Luxury Faux Rabbit Fur Heating Throw Blankets Fast Heating with 1/2/4/6/8/10 Hours Overheat Protection Quick Heating Memory Function Gift-Ready Design
- Price
- $62.90
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 9mo ago

Electric Heated Blanket Full Size 72x84 Soft Flannel with Overheat Protection 9 Adjustable Heat Settings & 10-Hour Auto-Off Timer Fast Heating for Winter Comfort for Couch & Bed Red
- Price
- $37.70
- Rating
- 4.4/5
- Reviews
- 1,442
- Age
- 9mo ago
Newest
by launch date
Heated Blanket Electric Throw 50 x 60 Heating Blanket with 5 Levels & 10 Hours Auto Off Extremely Soft Flannel Warm Blanket Gifts Over-Heat Protection ETL Certified Machine Washable
- Price
- $18.51
- Rating
- 3.8/5
- Reviews
- 397
- Age
- 3mo ago

Qieryun Heated Blanket Electric Thick Striped Flannel Heating Blanket Throw Blanket 50x60 10 Heat Settings 1-12 Hour Auto Off Fast Heating Heating Blanket with Overheat Protection.
- Price
- $35.80
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 7mo ago

EDENLUNE Heated Throw Blanket Electric Blanket 50x60 Heating Blanket with 9 Heating Levels 10 Timer Modes Auto-Off Fast Heating Overheat Protection ETL Certified Machine Washable Gift
- Price
- $26.68
- Rating
- 4.5/5
- Reviews
- 353
- Age
- 7mo ago

Electric Heated Blanket Full Size 72x84 Soft Flannel with Overheat Protection 9 Adjustable Heat Settings & 10-Hour Auto-Off Timer Fast Heating for Winter Comfort for Couch & Bed Red
- Price
- $37.70
- Rating
- 4.4/5
- Reviews
- 1,442
- Age
- 9mo ago

IUUI Electric Heated Blanket Throw 50x60 Luxury Faux Rabbit Fur Heating Throw Blankets Fast Heating with 1/2/4/6/8/10 Hours Overheat Protection Quick Heating Memory Function Gift-Ready Design
- Price
- $62.90
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
20
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
28%
- Tefici27%
- Soypipo13%
- Homemate12%
- Mlivrom9%
- BRILLIO5%
- HYLEORY5%
Demand
Red Heated Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 24.1×
Search terms
Top Red Heated Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- red heated blanket14K/yr
- heated blanket red7K/yr
- red electric blanket5K/yr
Reviews and returns
What reviews say buyers love and hate about Red Heated Blanket
We read the reviews and the return reasons for every product selling here.
“Broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Heated Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









