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Red Happy Birthday Banner

Fail

Prices span $2.78–$15.59, mostly outside the sweet spot, so Red Happy Birthday Banner is a Fail.

Flapen Score
39
39 / 100
Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size
$71K/yr121K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
54%top-5 click share · 23 brands · 27 sellers

Flapen Score

Red Happy Birthday Banner against its category

The dotted line is the Home & Kitchen average. Past it, Red Happy Birthday Banner is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Happy Birthday Banner market on Amazon at a glance

Shoppers on Amazon United States searched for Red Happy Birthday Banner 121K times last year and spent an estimated $71K. The top 5 brands take 61% of clicks. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
7.6%
Market size, estimated
$71Ka year
Peak month
February1.6× the quietest month
Top search term
red happy birthday banner52K searches a year

02 · Price

A sale here is worth $7.64.

Listings sell for $7.64 on average, from $2.78 to $15.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $7.64 that is $764 to $2K a year per listing.

Average price
$7.64under the $15 to $100 sweet spot
Price range
$2.78–$15.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$764–$2K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #902 within Banners. It carries 1,455 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#902in Banners
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,455per listing
Listings tracked
29

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Red Happy Birthday Banner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

27

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

54%

Top 20: 91%

Open market

35%

  • Brand 117%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Red Happy Birthday Banner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Red Happy Birthday Banner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red happy birthday banner52K/yr
  • happy birthday banner red30K/yr
  • red birthday banner20K/yr
  • happy birthday red banner5K/yr
  • birthday banner red4K/yr
  • red happy birthday sign6K/yr
  • happy birthday sign red4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Happy Birthday Banner

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
19%of negative reviews mention “Quality-Overall”
3.4%of orders come back
“clearly lacks any quality control”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Happy Birthday Banner questions

Answered from the same tracked data.