Red Hand Towels

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

150K

Growth, 90 days vs prior 90

-16.4%

Conversion, latest week

4.6%

Market size, estimated

$100Ka year

Peak month

December5.6× the quietest month

Top search term

red hand towels66K searches a year

Listings sell for $14.59 on average, from $6.03 to $26.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.59 that is $1K to $4K a year per listing.

Average price

$14.59under the $15 to $100 sweet spot

Price range

$6.03–$26.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

3.6%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #389 within Towels. It carries 11,144 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

15.8%

Average rank

#389in Towels

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

11,144per listing

Listings tracked

37

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months