red fan
Worth a lookShows a sweet-spot price point ($22.92 avg), but a small market ($28K/yr) keeps it on the watch list.
Avg price
Incredible$22.92avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Great$5.80–$102.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Growth
Good+28.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,879.94avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 48K searches
According to Flapen's Amazon United States niche tracking, red fan is a $28K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
red fan market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $46K–$57K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #1,924
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 89%
- Out of stock
- 7.8%
- Avg brand age
- 34 months
- Avg seller age
- 201 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
56
Top-5 brand share
42%
Top 20: 81%
Top-5 click share
37%
Top 20: 73%
Open market
53%
- Jmkcoz11%
- TUNISE9%
- ZVLINMVAM8%
- JOHOUSE8%
- Nydotd6%
- Good Housekeeping5%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — +28.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
Top red fan search terms
- red fan28K/yr
- red hand fan10K/yr
- red fans7K/yr
- red fans for line dancing3K/yr
Top red fan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jmkcoz Lace Handheld Folding Fan Embroidered Flower Bridal Hand Fan Chinese Japanese Vintage Fan for 1920s Costume Wedding Dancing Tea Party (1 Red)
Jmkcoz$5.854.2★337 rev
Portable Handheld Fan 4000mAh 180 Adjustable 6 Speed Wind Display Electricity in Real Time USB Rechargeable Foldable Personal Fan
TUNISE$13.874.6★14,169 rev
13IN Red Large Popping Hand Fan for Line Dancing Clacking Premium Silk Boots On The Ground Hand Fan Chinese Rave Fan for Women Dancer Drag Queen Anyone in Pride Month Party Beach EDM
ZVLINMVAM$6.194.6★88 rev
Nydotd 2 Packs Large Rave Fan Handheld Folding Fans Nylon Cloth Foldable with Holder Sleeve for Men and Women Performance Line Dance Chinese Kung Fu Tai Chi Decorations Festival Party Gift (Red)
Nydotd$6.424.4★169 rev
JOHOUSE 12 PCS Red Paper Folding Hand Fans 8.3 Inch Foldable Handheld
JOHOUSE$13.174.2★2,351 rev
Newest
by launch date
Tuanse 24 Pack BBQ Wedding Fans for Guests Bulk 180 Foldable Mini Thank You Gift Portable Handheld Personal Battery Powered Pocket Fans with Hanging Rope for Bridal Shower Wedding Party Favors
Tuanse$44.5614 rev
2 PCS Boots on The Ground Fan Clap Fans for Line Dancing 13 Glitter Large Rave Fans Folding Clack Handheld Foldable Hand Fan for Dance EDM Music Festivals & Parties(Red)
SiissaPeksid$9.6471 rev
Meetue Glitter Boots on The Ground Hand Fan 13 inch Boots on The Ground Fan Large Clacking Fans for Line Dancing Portable Line Dance Popping Fans for Raves Outdoor Concert Wedding Party Red
Meetue$7.8222 rev
13IN Red Large Popping Hand Fan for Line Dancing Clacking Premium Silk Boots On The Ground Hand Fan Chinese Rave Fan for Women Dancer Drag Queen Anyone in Pride Month Party Beach EDM
ZVLINMVAM$6.1988 rev
GeGeYa Large Folding Fan-Hand Fan Popping Fan for Line Dancing Clacking Fans for Boots On The Ground Dance Party Outdoor Decoration (Red Glitter)
GeGeYa$8.21328 rev
Trending
90-day click momentumTuanse 24 Pack BBQ Wedding Fans for Guests Bulk 180 Foldable Mini Thank You Gift Portable Handheld Personal Battery Powered Pocket Fans with Hanging Rope for Bridal Shower Wedding Party Favors
Tuanse$44.563.8★
13IN Red Large Popping Hand Fan for Line Dancing Clacking Premium Silk Boots On The Ground Hand Fan Chinese Rave Fan for Women Dancer Drag Queen Anyone in Pride Month Party Beach EDM
ZVLINMVAM$6.194.6★
Vacmaster 3 Speed Floor Fan 156W 550CFM Air Mover Utility Blower Fan AM201 1101
Vacmaster$61.164.6★
wxfdac 50Set Wedding Hand Fans Party Favors Red Paper Folding Handheld Fans Bulk DIY Bamboo Fans with Thank Tag Organza Bag for Guests Bridal Dancing Props Church Decoation
wxfdac$36.344.2★
Portable Handheld Fan 4000mAh 180 Adjustable 6 Speed Wind Display Electricity in Real Time USB Rechargeable Foldable Personal Fan
TUNISE$13.874.6★
What buyers say about red fan
What buyers praise and complain about, mined from review topics.What buyers love
“The fan is powerful”
“Nice solid quality build”
“Great value”
“It works so well”
“the color is so pretty”
“it isn't very loud”
“Good size”
“so powerful,fast charging”
“The design is beautiful”
“It's held up to constant daily use without any issues”
What buyers complain about
“Noisy”
“Broke easily”
“Did not work”
“won't take a charge”
“These are extremely cheap”
“too large for kids”
“The battery seems to deplete too quickly providing less than an hour of run time”
“Dont flick too hard it will break”
“color was darker then the picture”
“Its a complete waste of your money”
Top return reasons
Common questions
- Is red fan profitable to sell on Amazon United States?
- The niche generates $28K/yr across 53 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +28.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the red fan niche?
- 44 brands and 56 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in red fan?
- Top complaints mined from reviews: Noise Level, Durability, Functionality-Overall. The return rate is 3.0%.
- When does demand for red fan peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the red fan niche?
- Listings span $5.80–$102.66; the average listing price is $22.92 (sweet spot $15–$100). The average incumbent carries 1,880 reviews — the moat a new listing must climb.