Red Electric Kettle

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

-23.9%

Conversion, latest week

2.4%

Market size, estimated

$232Ka year

Peak month

December2.6× the quietest month

Top search term

chefman coffee maker61K searches a year

Listings sell for $93.93 on average, from $19.74 to $285.06. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $93.93 that is $0 to $9K a year per listing.

Average price

$93.93inside the $15 to $100 sweet spot

Price range

$19.74–$285.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

4.5%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #142 within Coffee, Tea & Espresso. It carries 2,817 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

87%

Out of stock, average day

16.3%

Average rank

#142in Coffee, Tea & Espresso

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

2,817per listing

Listings tracked

23

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months