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Red Duvet Cover King

Fail

Shoppers spend an estimated $7K a year here, so Red Duvet Cover King is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$7K/yr25K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
31%top-5 click share · 18 brands · 24 sellers

Flapen Score

Red Duvet Cover King against its category

The dotted line is the Home & Kitchen average. Past it, Red Duvet Cover King is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Duvet Cover King market on Amazon at a glance

Shoppers on Amazon United States searched for Red Duvet Cover King 25K times last year and spent an estimated $7K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
0.8%
Market size, estimated
$7Ka year
Peak month
November11.1× the quietest month
Top search term
red duvet cover king19K searches a year

02 · Price

A sale here is worth $37.75.

Listings sell for $37.75 on average, from $18.41 to $86.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $37.75 that is $0 to $4K a year per listing.

Average price
$37.75inside the $15 to $100 sweet spot
Price range
$18.41–$86.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #176 within Duvet Covers & Sets. It carries 9,250 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
95%
Out of stock, average day
15.2%
Average rank
#176in Duvet Covers & Sets
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
9,250per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Red Duvet Cover King products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

18 flat

Sellers

24

Top-5 brand share

48%

Top 20: 100%

Top-5 click share

31%

Top 20: 94%

Open market

47%

  • Brand 116%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Red Duvet Cover King search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.1×

Reviews and returns

What reviews say buyers love and hate about Red Duvet Cover King

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
18%of negative reviews mention “Color”
5.0%of orders come back
“If youre worried about the color being too red or something”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Duvet Cover King questions

Answered from the same tracked data.