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Red Desk Chair

Fail

Shoppers spend an estimated $27K a year here, so Red Desk Chair is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$27K/yr22K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
50%top-5 click share · 22 brands · 31 sellers

Flapen Score

Red Desk Chair against its category

The dotted line is the Home & Kitchen average. Past it, Red Desk Chair is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Desk Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Red Desk Chair 22K times last year and spent an estimated $27K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
1.5%
Market size, estimated
$27Ka year
Peak month
December2.2× the quietest month
Top search term
red computer chair9K searches a year

02 · Price

A sale here is worth $83.47.

Listings sell for $83.47 on average, from $24.58 to $148.39. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $83.47 that is $0 to $8K a year per listing.

Average price
$83.47inside the $15 to $100 sweet spot
Price range
$24.58–$148.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #207 within Game & Recreation Room Furniture. It carries 5,996 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
48%
Out of stock, average day
20.0%
Average rank
#207in Game & Recreation Room Furniture
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
5,996per listing
Listings tracked
29

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
31 months

Products

Top Red Desk Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

31

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

50%

Top 20: 87%

Open market

36%

  • Brand 120%
  • Brand 216%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Red Desk Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Red Desk Chair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red computer chair9K/yr
  • office chair red7K/yr
  • desk chair red5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Desk Chair

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Durability”
0.8%of orders come back
“breaks easy”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Desk Chair questions

Answered from the same tracked data.