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Red Curtains

Maybe

Products sell for $22.85 on average, inside the sweet spot. But demand is soft, at -17.9% this quarter, so Red Curtains is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$477K/yr1.3M searches / yr
90-day growth
-17.9%search demand this quarter
Competition
37%top-5 click share · 36 brands · 41 sellers

Flapen Score

Red Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Red Curtains is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Red Curtains 1.3M times last year and spent an estimated $477K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $477K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
1.6%
Market size, estimated
$477Ka year
Peak month
November5.5× the quietest month
Top search term
red curtains529K searches a year

02 · Price

A sale here is worth $22.85.

Listings sell for $22.85 on average, from $6.23 to $54.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $22.85 that is $6K to $11K a year per listing.

Average price
$22.85inside the $15 to $100 sweet spot
Price range
$6.23–$54.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #384 within Window Treatments. It carries 12,465 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#384in Window Treatments
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
12,465per listing
Listings tracked
57

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Red Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

41

Top-5 brand share

53%

Top 20: 88%

Top-5 click share

37%

Top 20: 71%

Open market

44%

  • Brand 117%
  • Brand 211%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Red Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Red Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red curtains529K/yr
  • red blackout curtains99K/yr
  • red sheer curtains97K/yr
  • red curtains blackout67K/yr
  • red and black curtains46K/yr
  • red curtain52K/yr
  • black and red curtains32K/yr
  • red drapes35K/yr
  • red and white curtains33K/yr
  • red curtains 2 panels58K/yr

Reviews and returns

What reviews say buyers love and hate about Red Curtains

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Color”
3.5%of orders come back
“Color is darker than expected”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Curtains questions

Answered from the same tracked data.