red currant
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.38avg listing price — sweet spot $15–$100
Review moat
Great148.8avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$8.92–$69.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$145K$145K/yr · 75K searches
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, red currant is a $145K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
red currant market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $177K–$212K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #751
- Page quality
- 0%
- Prime
- 40%
- Sponsored
- 70%
- Out of stock
- 23.7%
- Avg brand age
- 84 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Votivo97%
- Dona Maria Gourmet3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -14.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top red currant search terms
- votivo candles19K/yr
- votivo10K/yr
- votivo red currant candle13K/yr
- red currant9K/yr
- red currant candle11K/yr
- red currants6K/yr
- votivo red currant4K/yr
- votivo candle2K/yr
Top red currant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Votivo Red Currant 6.8 oz Aromatic Candle | Soy Wax Blend | Luxury Glass Jar Scented Candle & Box | Candles for Home Scented | Long Burning & Highly Scented
Votivo$33.154.4★1,105 rev
Votivo Red Currant 10 oz Signature Candle | Soy Wax Blend | Luxury Glass Jar & Box | Home Decor Gifts | Long Burning & Highly Scented
Votivo$42.993.7★62 rev
Votivo Red Currant Tortoise Scented Candle | 22.7 oz Soy Wax Blend | Decorative Home Decor Tortoise Shell Pattern | 100 Hour Burn Time
Votivo$69.564.0★20 rev
Votivo Red Currant Signature Reed Diffuser | Scented Home Fragrance Diffuser with Sticks Reed Oil and Glass Bottle | Decorative Air Freshener for Home Decor | 4 oz
Votivo$43.504.5★13 rev
Votivo Red Currant 2.8 oz Discovery Candle | Soy Wax Blend | 25 Hour Burn Time | Candles for Home Scented | Candle Gifts | Highly Scented
Votivo$13.654.3★9 rev
Newest
by launch dateVotivo Red Currant Signature Reed Diffuser | Scented Home Fragrance Diffuser with Sticks Reed Oil and Glass Bottle | Decorative Air Freshener for Home Decor | 4 oz
Votivo$43.5013 rev
Votivo Red Currant 2.8 oz Discovery Candle | Soy Wax Blend | 25 Hour Burn Time | Candles for Home Scented | Candle Gifts | Highly Scented
Votivo$13.659 rev
Votivo Red Currant Car Fragrance 2-Pack | Auto Vent Clip Car Fresheners | Vehicle Fragrance | Provides Long Lasting Premium Scent for Auto
Votivo$8.9273 rev
Votivo Red Currant 4.3 oz Room & Linen Spray | Scented Air Freshener for Linens & Living Areas | Premium Long Lasting Fragrance
Votivo$27.6338 rev
Votivo Red Currant Tortoise Scented Candle | 22.7 oz Soy Wax Blend | Decorative Home Decor Tortoise Shell Pattern | 100 Hour Burn Time
Votivo$69.5620 rev
Trending
90-day click momentum
FREEZE DRIED RED CURRANTS - PACK 7 100% Natural RED CURRANTS Nothing Added Snack Pouch
Dona Maria Gourmet$37.743.7★
VOTIVO 6.8oz Aromatic Candle-Clean Crisp White
Votivo$33.644.7★
Votivo White Tea & Bergamot 10 oz Signature Candle | Soy Wax Blend | Luxury Glass Jar & Box | Home Decor |Gifts | Highly Scented
Votivo$43.003.0★
Votivo Red Currant Signature Reed Diffuser | Scented Home Fragrance Diffuser with Sticks Reed Oil and Glass Bottle | Decorative Air Freshener for Home Decor | 4 oz
Votivo$43.504.5★
Votivo Red Currant Tortoise Scented Candle | 22.7 oz Soy Wax Blend | Decorative Home Decor Tortoise Shell Pattern | 100 Hour Burn Time
Votivo$69.564.0★
What buyers say about red currant
What buyers praise and complain about, mined from review topics.What buyers love
“very nice candle, lovely scent”
“My favorite candle ever”
“Love red current”
“Votivo is high quality”
“Using the warmer makes the candle last much, much longer”
“Also a great gift idea”
“The clips are easy to use”
“they last a long time”
“Small and easy to place”
What buyers complain about
“The scent is barely, barely there”
“it is not worth the price”
“Doesnt last long”
“it did not work”
“Too strong”
Top return reasons
Common questions
- Is red currant profitable to sell on Amazon United States?
- The niche generates $145K/yr across 10 tracked products. 90-day search growth is -14.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the red currant niche?
- 2 brands and 7 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in red currant?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 1.1%.
- When does demand for red currant peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the red currant niche?
- Listings span $8.92–$69.56; the average listing price is $35.38 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.