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Red Currant

Fail

The top 5 brands take 100% of clicks, so Red Currant is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$145K/yr75K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
86%top-5 click share · 2 brands · 7 sellers

Flapen Score

Red Currant against its category

The dotted line is the Home & Kitchen average. Past it, Red Currant is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Currant market on Amazon at a glance

Shoppers on Amazon United States searched for Red Currant 75K times last year and spent an estimated $145K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
5.5%
Market size, estimated
$145Ka year
Peak month
December3.5× the quietest month
Top search term
votivo candles19K searches a year

02 · Price

A sale here is worth $35.38.

Listings sell for $35.38 on average, from $8.92 to $69.56. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $35.38 that is $9K to $18K a year per listing.

Average price
$35.38inside the $15 to $100 sweet spot
Price range
$8.92–$69.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #751 within Candles. It carries 149 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
40%
Out of stock, average day
23.7%
Average rank
#751in Candles
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
149per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Red Currant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Red Currant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Red Currant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • votivo candles19K/yr
  • votivo10K/yr
  • votivo red currant candle13K/yr
  • red currant9K/yr
  • red currant candle11K/yr
  • red currants6K/yr
  • votivo red currant4K/yr
  • votivo candle2K/yr

Reviews and returns

What reviews say buyers love and hate about Red Currant

We read the reviews and the return reasons for every product selling here.

77%of positive reviews mention “Smell”
58%of negative reviews mention “Smell”
1.1%of orders come back
“The scent is barely, barely there”
A buyer, on “Smell”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Currant questions

Answered from the same tracked data.