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Red Coffee Maker

Fail

Demand is soft, at -13.7% this quarter, so Red Coffee Maker is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$240K/yr168K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
59%top-5 click share · 18 brands · 50 sellers

Flapen Score

Red Coffee Maker against its category

The dotted line is the Home & Kitchen average. Past it, Red Coffee Maker is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Coffee Maker market on Amazon at a glance

Shoppers on Amazon United States searched for Red Coffee Maker 168K times last year and spent an estimated $240K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
2.1%
Market size, estimated
$240Ka year
Peak month
December2.0× the quietest month
Top search term
red coffee maker108K searches a year

02 · Price

A sale here is worth $66.85.

Listings sell for $66.85 on average, from $19.66 to $283.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $66.85 that is $7K to $17K a year per listing.

Average price
$66.85inside the $15 to $100 sweet spot
Price range
$19.66–$283.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #220 within Coffee, Tea & Espresso. It carries 7,378 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
96%
Out of stock, average day
15.7%
Average rank
#220in Coffee, Tea & Espresso
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
7,378per listing
Listings tracked
25

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
59 months

Products

Top Red Coffee Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

50

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

20%

  • Brand 120%
  • Brand 216%
  • Brand 314%
  • Brand 412%
  • Brand 510%
  • Brand 69%

Demand

Red Coffee Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Red Coffee Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red coffee maker108K/yr
  • coffee maker red20K/yr
  • red coffee pot16K/yr
  • red coffee maker 12 cup9K/yr
  • cafetera roja5K/yr
  • red coffee makers5K/yr
  • mr coffee 12 cup coffee maker red4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Coffee Maker

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
22%of negative reviews mention “Durability”
2.9%of orders come back
“Didnt last”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Coffee Maker questions

Answered from the same tracked data.