red coffee maker
Skip itSoft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$66.85avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Okay$240K$240K/yr · 168K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$19.66–$283.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,377.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, red coffee maker is a $240K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
red coffee maker market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $201K–$267K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #220
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 72%
- Out of stock
- 15.7%
- Avg brand age
- 59 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
50
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
20%
- MUELLER HOME20%
- Nostalgia16%
- Better Chef14%
- SHARDOR12%
- Koolatron10%
- EUROSTAR9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top red coffee maker search terms
- red coffee maker108K/yr
- coffee maker red20K/yr
- red coffee pot16K/yr
- red coffee maker 12 cup9K/yr
- cafetera roja5K/yr
- red coffee makers5K/yr
- mr coffee 12 cup coffee maker red4K/yr
Top red coffee maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MUELLER HOME 12-Cup Red Coffee Maker
MUELLER HOME$36.824.2★9,055 rev
Better Chef Programmable 12-Cup Coffee Maker | 1-4 Cup Setting | Auto-Pause to Serve | 2hr Keep Warm | Perma-Filter | Stainless (Red)
Better Chef$37.743.6★278 rev
SHARDOR 10-Cup Programmable Coffee Maker Regular & Strong Brew Drip Coffee Machine for Home and Office Auto Shut Off Permanent Filter (red)
SHARDOR$41.744.3★1,551 rev
Nostalgia Retro 12-Cup Programmable Coffee Maker With LED Display Automatic Shut-Off & Keep Warm Pause-And-Serve Function Red
Nostalgia$74.814.1★4,971 rev
EUROSTAR 12 Cup Coffeemaker
EUROSTAR$29.573.2★14 rev
Newest
by launch date
KIDISLE Single Serve Coffee Maker for K Cup & Ground Coffee Hot & Iced 6-16oz Sizes 40oz Water Tank Reusable Filter Compact for Home Office Dorm Red
KIDISLE$42.8650 rev
WATO FT Single Serve Coffee Maker 2 in 1 Brewer for K Pod & Ground Coffee 90s Rapid Brew 6 to 14oz Capacities with Auto Shut Off Small Compact Design for Home Office Travel Camping (Red)
WATO FT$35.6119 rev
CHULUX Lite Single Serve Coffee Maker for K Cup with One Touch Brew Red
CHULUX$37.43228 rev
Nostalgia Classic Retro 10 Cup Coffee Maker - One-Touch Drip Brew Reusable Filter - Anti-Drip Auto Shutoff & Time Display - Dishwasher Safe 50 oz Carafe - Red
Nostalgia$57.702,217 rev
EUROSTAR 12 Cup Coffeemaker
EUROSTAR$29.5714 rev
Trending
90-day click momentumCHULUX Lite Single Serve Coffee Maker for K Cup with One Touch Brew Red
CHULUX$37.434.1★
KIDISLE Single Serve Coffee Maker for K Cup & Ground Coffee Hot & Iced 6-16oz Sizes 40oz Water Tank Reusable Filter Compact for Home Office Dorm Red
KIDISLE$42.864.0★
WATO FT Single Serve Coffee Maker 2 in 1 Brewer for K Pod & Ground Coffee 90s Rapid Brew 6 to 14oz Capacities with Auto Shut Off Small Compact Design for Home Office Travel Camping (Red)
WATO FT$35.613.2★
Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black
Amazon Basics$19.664.3★
EUROSTAR 12 Cup Coffeemaker
EUROSTAR$29.573.2★
What buyers say about red coffee maker
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Quality Coffee Maker”
“Easy to operate”
“The color is vibrant”
“I love the size”
“Exactly what I needed”
“It cleans easily”
“Works Great”
“slim design”
“I like the permanent filter”
What buyers complain about
“Didnt last”
“leaked all over”
“Cheap quality”
“Didnt work”
“it comes out very hot”
“the size is a little large”
“not worth the low price”
“BAD DESIGN”
“No filter”
“Not hot”
Top return reasons
Common questions
- Is red coffee maker profitable to sell on Amazon United States?
- The niche generates $240K/yr across 25 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the red coffee maker niche?
- 18 brands and 50 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in red coffee maker?
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 2.9%.
- When does demand for red coffee maker peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the red coffee maker niche?
- Listings span $19.66–$283.90; the average listing price is $66.85 (sweet spot $15–$100). The average incumbent carries 7,378 reviews — the moat a new listing must climb.