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Red Blanket Queen

Fail

Shoppers spend an estimated $16K a year here, so Red Blanket Queen is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$16K/yr42K searches / yr
90-day growth
-38.5%search demand this quarter
Competition
31%top-5 click share · 24 brands · 27 sellers

Flapen Score

Red Blanket Queen against its category

The dotted line is the Home & Kitchen average. Past it, Red Blanket Queen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Blanket Queen market on Amazon at a glance

Shoppers on Amazon United States searched for Red Blanket Queen 42K times last year and spent an estimated $16K. The top 5 brands take 42% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-38.5%
Conversion, latest week
1.6%
Market size, estimated
$16Ka year
Top search term
red blanket queen11K searches a year

02 · Price

A sale here is worth $23.15.

Listings sell for $23.15 on average, from $10.62 to $42.81. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.15 that is $0 to $2K a year per listing.

Average price
$23.15inside the $15 to $100 sweet spot
Price range
$10.62–$42.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #558 within Bed Blankets. It carries 17,387 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
13.8%
Average rank
#558in Bed Blankets
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
17,387per listing
Listings tracked
38

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Red Blanket Queen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

27

Top-5 brand share

42%

Top 20: 95%

Top-5 click share

31%

Top 20: 77%

Open market

51%

  • Brand 111%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Red Blanket Queen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.1× · 8 of 12 months tracked

Search terms

Top Red Blanket Queen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red blanket queen11K/yr
  • red queen blanket6K/yr
  • red sherpa blanket7K/yr
  • red fur blanket6K/yr
  • red faux fur blanket9K/yr
  • red blanket queen size3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Blanket Queen

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Color”
2.6%of orders come back
“Not true red”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Blanket Queen questions

Answered from the same tracked data.