Is red bathroom rugs profitable to sell on Amazon United States?

The niche generates $323K/yr across 61 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the red bathroom rugs niche?

35 brands and 47 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in red bathroom rugs?

Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 2.5%.

When does demand for red bathroom rugs peak?

Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.

What does it cost to enter the red bathroom rugs niche?

Listings span $8.99–$38.96; the average listing price is $19.91 (sweet spot $15–$100). The average incumbent carries 13,121 reviews — the moat a new listing must climb.

red bathroom rugs

Worth a look

Shows a sweet-spot price point ($19.91 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$19.91

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Price range

Great$8.99–$38.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Market size

Good$323K

$323K/yr · 672K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Review moat

Bad13,121.18

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, red bathroom rugs is a $323K/yr Amazon United States market (672K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

red bathroom rugs market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $299K–$398K; units × avg price
Conversion rate: 2.4%
Avg BSR: #331
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 6.6%
Avg brand age: 36 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

35 flat

Sellers

Top-5 brand share

56%

Top 20: 90%

Top-5 click share

32%

Top 20: 66%

Open market

39%

Eanpet21%
BOANKODU16%
Flotstiga7%
MIULEE6%
OLANLY5%
AINAHYVA5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -10.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Open Trend

Top red bathroom rugs search terms

red bathroom rugs310K/yr -13.4%1.9% conv.
red bath mat68K/yr +10.4%1.9% conv.
red bathroom rug57K/yr +5.8%1.2% conv.
red bathroom rug set55K/yr -45.2%1.8% conv.
bathroom rugs red20K/yr -8.0%1.7% conv.
red rugs for bathroom26K/yr -18.6%1.8% conv.
red bath rug21K/yr -6.0%1.6% conv.
red and black bathroom rugs10K/yr -20.0%0.2% conv.
red bathroom mat15K/yr -15.0%2.0% conv.
red bath mats10K/yr +20.7%1.9% conv.

All search terms

Top red bathroom rugs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BOANKODU Bathroom Rugs Chenille 3-Piece Extra Soft and Absorbent Shag Bathroom Rugs Machine Wash Mat Strong PVC Non-Slip Underside Plush Carpet Mats (Red)

BOANKODU$26.924.3★2,233 rev

Eanpet Chenille Bath Mat Microfiber Floor Mat Baby Bath Mat for Kids Washable Bathroom Dry Fast Water Absorbent Shower Mat Area Rug (15.3 x 23.2 Red)

Eanpet$8.994.1★7,017 rev

BOANKODU Bathroom Rugs Sets 2 Piece Extra Soft Chenille Bath Mat Absorbent Bathroom Rug Bathroom Mat with Sturdy PVC Non-Slip Bottom Machine Washable Bath Rugs (32x20 Inch + 24x16 Inch Red)

BOANKODU$22.014.2★1,788 rev

Eanpet Red Bathroom Rugs Sets 3Piece Bath Mat Solid Bath Rug Floor Mats Washable Shower Rug with U-Shaped Contour Rug Toilet Lid Cover

Eanpet$16.223.5★2,458 rev

MIULEE Red Bathroom Rugs Set 2 Piece Small Soft Bath Mats 16x24 Inch

MIULEE$22.143.9★7,125 rev

Newest

by launch date

Chenille Bathroom Rug 24x16 Extra Soft Absorbent Quick Dry Rugs Red

watthourhome$9.7994 rev

2mo ago

Triohero Bathroom Rugs Non Slip Washable Super Absorbent Thin Bath Mat Small Quick Dry Low Pile Bathroom Rug Red 16x24

Triohero$18.3980 rev

10mo ago

Flotstiga Bathroom Rugs 23x15 Super Absorbent Soft Thick Machine Washable Chenille Bath Mat Non Slip Toilet Floor Rug Bath Mats for Bathroom Floor Home Decor Accessories Red

Flotstiga$9.88391 rev

1y ago

BOANKODU Bathroom Rugs 15x23 Extra Soft Absorbent Chenille Bath Rugs PVC Backing Quick Dry Machine Washable Bath Mats for Bathroom Floor Tub and Shower Home Decor Accessories Red

BOANKODU$10.85666 rev

1y ago

TYUU Red Bathroom Rugs Ultra Soft Bath Rugs Non Slip Washable Super Absorbent Quick Dry Small Bath Mat with Rubber Backing for Bathroom Floor Shower or Sink Red 16 x 24

TYUU$18.21147 rev

1y ago

What buyers say about red bathroom rugs

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“Soft and Fluffy”

Quality-Overall14%

“Good quality mat”

Value For Money9%

“Very affordable”

Absorbency8%

“Good absorption”

Advertised Vs Actual Product7%

“Better Than Expected”

Comfort-Overall6%

“Comfy and they stay put”

Color5%

“Bright color”

Size-Overall4%

“Fits great in bathroom”

Grip3%

“Does not slip”

Thickness2%

“really thick mat”

What buyers complain about

Size-Overall20%

“Little small”

Thickness12%

“Not as thick as others”

Advertised Vs Actual Product11%

“False advertisement”

Quality-Overall8%

“Low quality save your money”

Grip7%

“Doesnt grip at all”

Value For Money2%

“It was expensive too”

Durability2%

“Fell Apart”

Hard Feel2%

“not that soft”

Absorbency2%

“Not very absorbent”

Color1%

“Grey color is really dark”

Top return reasons

Size-Overall45%

Color15%

Advertised Vs Actual Product9%

Quality-Overall6%

Thickness5%

Material Quality4%

Thin2%

Value For Money2%

Grip2%

Display Colors1%

Common questions

Is red bathroom rugs profitable to sell on Amazon United States?: The niche generates $323K/yr across 61 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the red bathroom rugs niche?: 35 brands and 47 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in red bathroom rugs?: Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 2.5%.
When does demand for red bathroom rugs peak?: Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
What does it cost to enter the red bathroom rugs niche?: Listings span $8.99–$38.96; the average listing price is $19.91 (sweet spot $15–$100). The average incumbent carries 13,121 reviews — the moat a new listing must climb.

red bathroom rugs

red bathroom rugs market data

Competition & brand share

Demand & seasonality

Top red bathroom rugs search terms

Top red bathroom rugs products on Amazon

Top sellers

Newest

Trending

What buyers say about red bathroom rugs

What buyers love

What buyers complain about

Top return reasons

Common questions

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