Red Bath Towels

Shoppers searched for this 550K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $463K a year.

Searches, last 12 months

550K

Growth, 90 days vs prior 90

-16.8%

Conversion, latest week

3.5%

Market size, estimated

$463Ka year

Peak month

December5.5× the quietest month

Top search term

red towels86K searches a year

Listings sell for $23.82 on average, from $5.56 to $54.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $23.82 that is $2K to $6K a year per listing.

Average price

$23.82inside the $15 to $100 sweet spot

Price range

$5.56–$54.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.2%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #186 within Towels. It carries 7,735 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

96%

Out of stock, average day

12.5%

Average rank

#186in Towels

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

7,735per listing

Listings tracked

54

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months