Red Balloons

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $813K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-24.0%

Conversion, latest week

10.4%

Market size, estimated

$813Ka year

Peak month

February2.5× the quietest month

Top search term

red balloons595K searches a year

Listings sell for $7.38 on average, from $4.64 to $10.41. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $7.38 that is $30K to $37K a year per listing.

Average price

$7.38under the $15 to $100 sweet spot

Price range

$4.64–$10.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

4,000–5,000

Revenue per listing a year

$30K–$37K

Returns

2.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #193 within Balloons. It carries 3,957 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#193in Balloons

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

3,957per listing

Listings tracked

32

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months