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Red and Green Christmas Ornaments

Fail

Shoppers spend an estimated $32K a year here, so Red and Green Christmas Ornaments is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$32K/yr152K searches / yr
90-day growth
+285.0%search demand this quarter
Competition
78%top-5 click share · 9 brands · 11 sellers

Flapen Score

Red and Green Christmas Ornaments against its category

The dotted line is the Home & Kitchen average. Past it, Red and Green Christmas Ornaments is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red and Green Christmas Ornaments market on Amazon at a glance

Shoppers on Amazon United States searched for Red and Green Christmas Ornaments 152K times last year and spent an estimated $32K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +285.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+285.0%
Conversion, latest week
1.5%
Market size, estimated
$32Ka year
Peak month
November549.9× the quietest month
Top search term
red and green christmas decor49K searches a year

02 · Price

A sale here is worth $13.67.

Listings sell for $13.67 on average, from $10.02 to $23.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.67 that is $0 to $1K a year per listing.

Average price
$13.67under the $15 to $100 sweet spot
Price range
$10.02–$23.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #4,774 within Decorative Pillows, Inserts & Covers. It carries 759 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
20.8%
Average rank
#4,774in Decorative Pillows, Inserts & Covers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
759per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Red and Green Christmas Ornaments products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

11

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

22%

  • Brand 121%
  • Brand 217%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 69%

Demand

Red and Green Christmas Ornaments search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepOctNovDecJanFebMarJunJulAugSepOctNovDecJanFebMarJun

Peak months: Nov, Dec · busiest ÷ quietest = 549.9×

Search terms

Top Red and Green Christmas Ornaments search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red and green christmas decor49K/yr
  • red and green christmas decorations19K/yr
  • green and red christmas decorations7K/yr
  • christmas decorations red and green6K/yr
  • red green white christmas ornaments9K/yr
  • red green and gold ornaments7K/yr
  • red white and green ornaments6K/yr
  • christmas ornaments red green gold5K/yr
  • red white and green christmas decorations11K/yr
  • green red and gold christmas ornaments5K/yr

Reviews and returns

What reviews say buyers love and hate about Red and Green Christmas Ornaments

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
29%of negative reviews mention “Size-Overall”
6.5%of orders come back
“These are small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red and Green Christmas Ornaments questions

Answered from the same tracked data.