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Red and Black Graduation Decorations 2023

Pass

Red and Black Graduation Decorations 2023 scores 68 out of 100, a Pass. Shoppers spend an estimated $121K a year here, search demand grew +173.7% this quarter, and an estimated 1.7% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 11,240 Home & Kitchen niches · +19 vs the category median of 49
Market size
$121K/yr130K searches / yr
90-day growth
+173.7%search demand this quarter
Competition
28%top-5 click share · 46 brands · 52 sellers

Flapen Score

Red and Black Graduation Decorations 2023 against its category

The dotted line is the Home & Kitchen average. Past it, Red and Black Graduation Decorations 2023 is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red and Black Graduation Decorations 2023 market on Amazon at a glance

Shoppers on Amazon United States searched for Red and Black Graduation Decorations 2023 130K times last year and spent an estimated $121K. The top 5 brands take 39% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +173.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+173.7%
Conversion, latest week
6.6%
Market size, estimated
$121Ka year
Peak month
May28.5× the quietest month
Top search term
red and black graduation decorations71K searches a year

02 · Price

A sale here is worth $14.08.

Listings sell for $14.08 on average, from $5.02 to $26.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.08 that is $0 to $1K a year per listing.

Average price
$14.08under the $15 to $100 sweet spot
Price range
$5.02–$26.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #482 within Banners. It carries 1,082 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#482in Banners
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,082per listing
Listings tracked
62

04 · Newcomers

9 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
9Amazon's first-year sales bar
Average brand age
23 months

Products

Top Red and Black Graduation Decorations 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

52

Top-5 brand share

39%

Top 20: 78%

Top-5 click share

28%

Top 20: 64%

Open market

57%

  • Brand 110%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Red and Black Graduation Decorations 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 28.5×

Search terms

Top Red and Black Graduation Decorations 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red and black graduation decorations71K/yr
  • red graduation decorations34K/yr
  • graduation decorations red and black15K/yr
  • graduation decorations red10K/yr

Reviews and returns

What reviews say buyers love and hate about Red and Black Graduation Decorations 2023

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
1.7%of orders come back
“its cheap quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red and Black Graduation Decorations 2023 questions

Answered from the same tracked data.