Skip to content
44

rectangle vase

Skip it

A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 17Conversion 8Competition 84Returns 16Price range 79Avg price 95Brand share 60Review moat 81Quality gap 65

Avg price

Incredible$23.73

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Review moat

Great381.18

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.74–$43.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Returns

Bad7.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$20K

$20K/yr · 125K searches

According to Flapen's Amazon United States niche tracking, rectangle vase is a $20K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

rectangle vase market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$47K–$59K
units × avg price
Conversion rate
0.7%
Avg BSR
#1,604
Page quality
0%
Prime
96%
Sponsored
65%
Out of stock
14.2%
Avg brand age
31 months
Avg seller age
170 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

31

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

31%

Top 20: 74%

Open market

27%

  • Royal Imports35%
  • WGVI14%
  • Invariably8%
  • Hewory6%
  • CYS EXCEL6%
  • MyGift5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top rectangle vase search terms

  • rectangle vase24K/yr
  • rectangular vase19K/yr
  • rectangle glass vase12K/yr
  • rectangular glass vase12K/yr
  • oval vase11K/yr
  • rectangle flower vase8K/yr
  • glass rectangle vase7K/yr
  • rectangle vases for centerpieces7K/yr
  • rectangular flower vase5K/yr
  • rectangular vases for centerpieces5K/yr
All search terms

Top rectangle vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5986%$1K9%$2K12%$2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about rectangle vase

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“High quality and easy to use for center table”

Design-Overall7%

“The clean, modern lines give it a sophisticated look, while its shape beautifully showcases both simple and full floral arrangements”

Ease Of Use7%

“Easy to use”

Gifting Purpose7%

“Gift”

Shape/Style7%

“Simple, elegant, and adorable”

Size-Overall6%

“Size is great and cost effective”

Leak-Proof6%

“It did not leak”

Advertised Vs Actual Product6%

“Exactly as advertised”

Color4%

“Beautiful”

Value For Money4%

“Great value for the price”

What buyers complain about

Size-Overall17%

“Not quite the size that I wanted”

Quality-Overall11%

“Cheap”

Leak-Proof10%

“Used them for the first time this weekend and they leaked”

Advertised Vs Actual Product7%

“they all came differently”

Value For Money7%

“this is NOT a good value for the cost”

Durability7%

“Breakable”

Strength6%

“Very flimsy”

Material Quality5%

“Cheap material”

Assembly/Installation4%

“Absolutely terrible assembly quality”

Product Condition2%

“Someone had used and returned”

Top return reasons

Size-Overall38%
Material Quality8%
Defective Material/Parts8%
Advertised Vs Actual Product7%
Quality-Overall6%
Leak-Proof6%
Value For Money5%
Functionality-Overall5%
Shape/Style3%
Strength2%

Common questions

Is rectangle vase profitable to sell on Amazon United States?
The niche generates $20K/yr across 49 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (44/100).
How competitive is the rectangle vase niche?
24 brands and 31 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in rectangle vase?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 7.5% — above our launch gate.
When does demand for rectangle vase peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the rectangle vase niche?
Listings span $7.74–$43.44; the average listing price is $23.73 (sweet spot $15–$100). The average incumbent carries 381 reviews — the moat a new listing must climb.