Rectangle Plates
FailShoppers spend an estimated $51K a year here, so Rectangle Plates is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $51K/yr115K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 27%top-5 click share · 46 brands · 62 sellers
Flapen Score
Rectangle Plates against its category
The dotted line is the Home & Kitchen average. Past it, Rectangle Plates is stronger. Inside it, weaker.
Market
The Rectangle Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Rectangle Plates 115K times last year and spent an estimated $51K. The top 5 brands take 39% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $51Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- rectangle plates42K searches a year
02 · Price
A sale here is worth $26.20.
Listings sell for $26.20 on average, from $5.68 to $57.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.20 that is $0 to $3K a year per listing.
- Average price
- $26.20inside the $15 to $100 sweet spot
- Price range
- $5.68–$57.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #255 within Dinnerware. It carries 663 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #255in Dinnerware
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 663per listing
- Listings tracked
- 61
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Rectangle Plates products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Yedio Porcelain Rectangular Dinner Platters 9.75 Inch Rectangle Serving Plates for Sushi Snacks Cake Meat & Appetizers Set of 4 Elegant White Design
- Price
- $24.47
- Rating
- 4.6/5
- Reviews
- 567
- Age
- 5y ago

WANGSHIQI Wheat Straw Plates 4 Pack Rectangular Dinner Plates Dinner Dishes Lightweight Plates Salad Plate for Kitchen Camping - BPA Free (4 multicolour)
- Price
- $8.66
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 2y ago

Feenmai 12 Serving Platters Set of 4 White Rectangular Plates Ceramic Serving Tray Stackable Large Party Plates for Appetizer Dessert Steak Sushi Housewarming Gift Oven Dishwasher Safe
- Price
- $27.46
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 1y ago

Rectangle White Serving Tray (2-Pack) - 17.5 Disposable Serving Platter for Appetizer Fruits & Serving Dishes | Perfect Plastic Tray for Party Serveware
- Price
- $5.68
- Rating
- 4.6/5
- Reviews
- 430
- Age
- 3y ago

YHOSSEUN Ceramic Serving Platters Set of 4 9.8 In Black Rectangular Plates
- Price
- $24.20
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 4y ago
Trending
estimated 90-day click momentum
Bonahora Wheat Straw Rectangular Dinner Plates Reusable Unbreakable Lightweight BPA Free Dishes for Home Kitchen Camping Picnic Spring Outings (Yellow Green Orange Blue 1 Pack)
- Price
- $9.68
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago

vancasso Stern Serving Platters Set of 4 11 Inches Rectangular Ceramic Serving Plates Green Serving Trays for Entertaining
- Price
- $35.03
- Rating
- 4.6/5
- Reviews
- 913
- Age
- 2y ago

Lifewit 4 Pcs Serving Tray for Party Supplies Reusable Plastic Food Serving Platter for Dessert Snacks Fruit Cookies Appetizers & Charcuterie BPA-Free White Catering Trays for Buffets Display
- Price
- $10.59
- Rating
- 4.4/5
- Reviews
- 2,263
- Age
- 9mo ago

vancasso Selene Rectangular Dinner Plates 9.5x5.6Inch Ceramic
- Price
- $38.06
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago

WishDeco Small Rectangle Plates Set of 6 White Serving Platters 9 inch Ceramic Sushi Plates Serving Plate for Appetizer Dessert Party Microwave Safe
- Price
- $28.68
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 4y ago
Newest
by launch date
Bonahora Wheat Straw Rectangular Dinner Plates Reusable Unbreakable Lightweight BPA Free Dishes for Home Kitchen Camping Picnic Spring Outings (Yellow Green Orange Blue 1 Pack)
- Price
- $9.68
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 8mo ago

Lifewit 4 Pcs Serving Tray for Party Supplies Reusable Plastic Food Serving Platter for Dessert Snacks Fruit Cookies Appetizers & Charcuterie BPA-Free White Catering Trays for Buffets Display
- Price
- $10.59
- Rating
- 4.4/5
- Reviews
- 2,263
- Age
- 9mo ago

vancasso Selene Rectangular Dinner Plates 9.5x5.6Inch Ceramic
- Price
- $38.06
- Rating
- 4.8/5
- Reviews
- 297
- Age
- 1y ago

Feenmai 12 Serving Platters Set of 4 White Rectangular Plates Ceramic Serving Tray Stackable Large Party Plates for Appetizer Dessert Steak Sushi Housewarming Gift Oven Dishwasher Safe
- Price
- $27.46
- Rating
- 4.7/5
- Reviews
- 132
- Age
- 1y ago

vancasso Simi 9.5 Inch Rectangular Dinner Plates Set of 6 - Bohemian Floral Design in 6 Vibrant Colors Microwave & Dishwasher Safe Porcelain Plates for Salad Appetizers Entertaining
- Price
- $40.68
- Rating
- 4.8/5
- Reviews
- 1,370
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
46 rising
Sellers
62
Est. top-5 brand share
39%
Top 20: 81%
Est. top-5 click share
27%
Top 20: 65%
Open market
56%
- vancasso12%
- Yedio8%
- DOWAN7%
- Feenmai6%
- Sweese6%
- WishDeco5%
Demand
Rectangle Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Rectangle Plates search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rectangle plates42K/yr
- rectangular plates19K/yr
- rectangle plate11K/yr
- rectangular dinner plates9K/yr
- rectangular plate8K/yr
- rectangle dinner plates9K/yr
- long plates7K/yr
- long plate5K/yr
- rectangle plates ceramic5K/yr
Reviews and returns
What reviews say buyers love and hate about Rectangle Plates
We read the reviews and the return reasons for every product selling here.
“the size is not as stated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rectangle Plates questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









