Rectangle Plates
FailShoppers spend an estimated $51K a year here, so Rectangle Plates is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $51K/yr115K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 27%top-5 click share · 46 brands · 62 sellers
Flapen Score
Rectangle Plates against its category
The dotted line is the Home & Kitchen average. Past it, Rectangle Plates is stronger. Inside it, weaker.
Market
The Rectangle Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Rectangle Plates 115K times last year and spent an estimated $51K. The top 5 brands take 39% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $51Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- rectangle plates42K searches a year
02 · Price
A sale here is worth $26.20.
Listings sell for $26.20 on average, from $5.68 to $57.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.20 that is $0 to $3K a year per listing.
- Average price
- $26.20inside the $15 to $100 sweet spot
- Price range
- $5.68–$57.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #255 within Dinnerware. It carries 663 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #255in Dinnerware
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 663per listing
- Listings tracked
- 61
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Rectangle Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
46 rising
Sellers
62
Top-5 brand share
39%
Top 20: 81%
Top-5 click share
27%
Top 20: 65%
Open market
56%
- Brand 112%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Rectangle Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Rectangle Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rectangle plates42K/yr
- rectangular plates19K/yr
- rectangle plate11K/yr
- rectangular dinner plates9K/yr
- rectangular plate8K/yr
- rectangle dinner plates9K/yr
- long plates7K/yr
- long plate5K/yr
- rectangle plates ceramic5K/yr
Reviews and returns
What reviews say buyers love and hate about Rectangle Plates
We read the reviews and the return reasons for every product selling here.
“the size is not as stated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rectangle Plates questions
Answered from the same tracked data.









