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Rectangle Plates

Fail

Shoppers spend an estimated $51K a year here, so Rectangle Plates is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$51K/yr115K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
27%top-5 click share · 46 brands · 62 sellers

Flapen Score

Rectangle Plates against its category

The dotted line is the Home & Kitchen average. Past it, Rectangle Plates is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rectangle Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Rectangle Plates 115K times last year and spent an estimated $51K. The top 5 brands take 39% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
1.7%
Market size, estimated
$51Ka year
Peak month
January1.5× the quietest month
Top search term
rectangle plates42K searches a year

02 · Price

A sale here is worth $26.20.

Listings sell for $26.20 on average, from $5.68 to $57.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.20 that is $0 to $3K a year per listing.

Average price
$26.20inside the $15 to $100 sweet spot
Price range
$5.68–$57.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #255 within Dinnerware. It carries 663 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#255in Dinnerware
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
663per listing
Listings tracked
61

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Rectangle Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

62

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

27%

Top 20: 65%

Open market

56%

  • Brand 112%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Rectangle Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Rectangle Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rectangle plates42K/yr
  • rectangular plates19K/yr
  • rectangle plate11K/yr
  • rectangular dinner plates9K/yr
  • rectangular plate8K/yr
  • rectangle dinner plates9K/yr
  • long plates7K/yr
  • long plate5K/yr
  • rectangle plates ceramic5K/yr

Reviews and returns

What reviews say buyers love and hate about Rectangle Plates

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
4.9%of orders come back
“the size is not as stated”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rectangle Plates questions

Answered from the same tracked data.