Is rectangle cake pan profitable to sell on Amazon United States?

The niche generates $126K/yr across 49 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the rectangle cake pan niche?

31 brands and 98 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in rectangle cake pan?

Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Quality-Overall. The return rate is 2.4%.

When does demand for rectangle cake pan peak?

Demand peaks in Sep; the busiest month runs 2.7× the quietest.

What does it cost to enter the rectangle cake pan niche?

Listings span $7.28–$65.75; the average listing price is $22.86 (sweet spot $15–$100). The average incumbent carries 1,722 reviews — the moat a new listing must climb.

rectangle cake pan

Worth a look

Shows a sweet-spot price point ($22.86 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$22.86

avg listing price — sweet spot $15–$100

Price range

Great$7.28–$65.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great57%

top-5 brand share — no brand owns this niche

Returns

Good2.4%

return rate — above 5% kills the launch gate

Growth

Okay+19.9%

90-day search growth — must beat 0% to launch

Review moat

Okay1,722.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$126K

$126K/yr · 204K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, rectangle cake pan is a $126K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep. Verdict: Worth a look — 57/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

rectangle cake pan market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $137K–$183K; units × avg price
Conversion rate: 2.7%
Avg BSR: #210
Page quality: 0%
Prime: 96%
Sponsored: 86%
Out of stock: 0.2%
Avg brand age: 43 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

34%

Top 20: 75%

Open market

37%

GoodCook18%
Wilton10%
Blushtier10%
Farberware10%
Winco9%
TMWEFUSC6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +19.9% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 2.7×

Open Trend

Top rectangle cake pan search terms

rectangle cake pan60K/yr +11.0%1.6% conv.
molde rectangular para pastel15K/yr +172.2%0.8% conv.
rectangular cake pan24K/yr +19.8%1.8% conv.
cake pan rectangle16K/yr +40.2%2.2% conv.
rectangle baking pan17K/yr -2.3%1.5% conv.
moldes rectangulares para pastel6K/yr +365.5%0.4% conv.
long cake pan7K/yr +11.7%1.3% conv.
moldes rectangulares para hornear7K/yr +21.6%0.4% conv.
rectangular baking cake pans9K/yr -58.2%2.7% conv.
molde rectangular para hornear7K/yr -8.8%1.0% conv.

All search terms

Top rectangle cake pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blushtier 2 Pack Nonstick Rectangle Tiramisu Cake Pan with Acrylic Lid and 2 Metal Spatula Removable Frame 304 Stainless Steel Cake Baking Molds for Tiramisu Cheesecake Mousse

Blushtier$39.224.6★68 rev

GoodCook Set of 2 Extra Large 13 x 5 Nonstick Steel Bread Loaf Pans Gray - Set of Two Loaf Pans Even Heat Distribution Scratch-Resistant Nonstick Coating Durable Construction Easy to Clean

GoodCook$15.304.7★2,704 rev

Farberware Nonstick 9x13 Baking Pan - Warp-Resistant Brownie Cake Pan

Farberware$13.664.7★9,716 rev

Wilton Aluminum Sheet Cake Pan Even Heating 11 x 15 in. 2-Inch Deep

Wilton$18.884.6★2,189 rev

TMWEFUSC Tiramisu Pan Rectangle Cake Mold One Side Removable Short Frame

TMWEFUSC$18.454.5★86 rev

Newest

by launch date

Truzoig Tiramisu Pan Rectangle Cake Pan with Removable Frame & Non-Stick Coating Rectangle Cake Pan for Cheesecake Mousse Lasagna Baking Tray for Home & Commercial Use

Truzoig$16.916 rev

4mo ago

KongTiva Rectangular Mousse Cake Mold Stainless Steel Heavy Duty Adjustable Rectangle Shaped Cake Cutter Tiramisu Pan Extensible Pastry DIY Baking Tool for Baking Accessories - 10 * 7in

KongTiva$17.342 rev

4mo ago

Blushtier 2 Pack Nonstick Rectangle Tiramisu Cake Pan with Acrylic Lid and 2 Metal Spatula Removable Frame 304 Stainless Steel Cake Baking Molds for Tiramisu Cheesecake Mousse

Blushtier$39.2268 rev

11mo ago

Hnvdkln Tiramisu Pan Nonstick Rectangle Cake Mold- Aluminum Alloy Baking Pan with Detachable Frame and Spatula for Tiramisu Cheesecake Mousse Lasagna Cold Desserts

Hnvdkln$18.8913 rev

1y ago

E-far Loaf Pan for Homemade Bread-2 Pack 12 x 5 Large Stainless Steel Loaf Pans Long Metal Bread Baking Mold for Banana Cake Meatloaf Sourdough Lasagna Nontoxic & Dishwasher Safe

E-far$20.211,362 rev

1y ago

What buyers say about rectangle cake pan

What buyers praise and complain about, mined from review topics.

What buyers love

Baking18%

“Perfect for bread baking”

Quality-Overall14%

“These pans are high quality”

Size-Overall10%

“Love the size”

Ease Of Cleaning10%

“fairly easy to clean up”

Value For Money7%

“Good deal”

Cooking Experience6%

“Food cooks well and evenly”

Non-Stick Coating4%

“Good quality, non stick and easy to use”

Advertised Vs Actual Product4%

“Exactly as shown”

Strength3%

“Sturdy pans”

Durability3%

“The pans are durable”

What buyers complain about

Size-Overall16%

“The size isnt what I expected”

Rusts/Corrodes15%

“They do Rust”

Quality-Overall7%

“Bad Quality”

Adhesion/Stickiness5%

“Not non stick”

Durability4%

“Not durable”

Advertised Vs Actual Product4%

“misleading description”

Ease Of Use4%

“The lid can be a little difficult to take off”

Thickness3%

“Not deep enough”

Non-Stick Coating3%

“Not very good non stick”

Dishwasher Safe3%

“it started rusting after being washed in the dishwasher”

Top return reasons

Size-Overall73%

Advertised Vs Actual Product5%

Value For Money4%

Quality-Overall2%

Scratch Resistance2%

Functionality-Overall1%

Material Quality1%

Rusts/Corrodes1%

Adhesion/Stickiness1%

Thin1%

Common questions

Is rectangle cake pan profitable to sell on Amazon United States?: The niche generates $126K/yr across 49 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +19.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the rectangle cake pan niche?: 31 brands and 98 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in rectangle cake pan?: Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Quality-Overall. The return rate is 2.4%.
When does demand for rectangle cake pan peak?: Demand peaks in Sep; the busiest month runs 2.7× the quietest.
What does it cost to enter the rectangle cake pan niche?: Listings span $7.28–$65.75; the average listing price is $22.86 (sweet spot $15–$100). The average incumbent carries 1,722 reviews — the moat a new listing must climb.