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Recordable Gifts

Fail

Shoppers spend an estimated $39K a year here, so Recordable Gifts is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$39K/yr117K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
56%top-5 click share · 14 brands · 18 sellers

Flapen Score

Recordable Gifts against its category

The dotted line is the Home & Kitchen average. Past it, Recordable Gifts is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Recordable Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Recordable Gifts 117K times last year and spent an estimated $39K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
1.5%
Market size, estimated
$39Ka year
Peak month
December5.4× the quietest month
Top search term
voice recording picture frame11K searches a year

02 · Price

A sale here is worth $22.47.

Listings sell for $22.47 on average, from $7.00 to $68.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.47 that is $2K to $6K a year per listing.

Average price
$22.47inside the $15 to $100 sweet spot
Price range
$7.00–$68.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #2,840 within Picture Frames. It carries 666 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#2,840in Picture Frames
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
666per listing
Listings tracked
24

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Recordable Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

18

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

16%

  • Brand 139%
  • Brand 215%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (8 brands, 16%)

Demand

Recordable Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Recordable Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • voice recording picture frame11K/yr
  • recordable picture frame9K/yr
  • recordable gifts16K/yr
  • voice recording gift13K/yr
  • keepsake voice recording gifts8K/yr
  • memorial voice recording gifts10K/yr
  • personalized voice recording gifts5K/yr
  • voice memory keepsake5K/yr
  • recordable5K/yr
  • voice recording gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about Recordable Gifts

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
31%of negative reviews mention “Functionality-Overall”
2.0%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Recordable Gifts questions

Answered from the same tracked data.