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Raven

Maybe

The top 5 brands take only 30% of clicks. But buyers convert on only 1.2% of searches, so Raven is a Maybe.

Flapen Score
56
56 / 100
Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 49
Market size
$171K/yr694K searches / yr
90-day growth
+14.7%search demand this quarter
Competition
25%top-5 click share · 75 brands · 138 sellers

Flapen Score

Raven against its category

The dotted line is the Home & Kitchen average. Past it, Raven is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raven market on Amazon at a glance

Shoppers on Amazon United States searched for Raven 694K times last year and spent an estimated $171K. The top 5 brands take 30% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 694K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months
694K
Growth, 90 days vs prior 90
+14.7%
Conversion, latest week
1.2%
Market size, estimated
$171Ka year
Peak month
October3.0× the quietest month
Top search term
raven274K searches a year

02 · Price

A sale here is worth $20.54.

Listings sell for $20.54 on average, from $4.12 to $189.12. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $20.54 that is $2K to $5K a year per listing.

Average price
$20.54inside the $15 to $100 sweet spot
Price range
$4.12–$189.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #3,269 within Collectible Figurines. It carries 398 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
11.7%
Average rank
#3,269in Collectible Figurines
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
398per listing
Listings tracked
85

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Raven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

75 falling

Sellers

138

Top-5 brand share

30%

Top 20: 64%

Top-5 click share

25%

Top 20: 59%

Open market

67%

  • Brand 110%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Raven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Raven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raven274K/yr
  • raven decor111K/yr
  • crow decor110K/yr
  • raven statue34K/yr
  • crow statue23K/yr
  • crow figurine17K/yr
  • raven figurine15K/yr
  • crow decorations16K/yr
  • raven gifts11K/yr
  • crows decor13K/yr

Reviews and returns

What reviews say buyers love and hate about Raven

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
2.7%of orders come back
“This cup is larger than most”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Raven questions

Answered from the same tracked data.